Famous Search Engine Logos in Love – Celebrating Valentine’s Day
Posted by: logodesignguru on: February 8, 2010
As spring arrives, flowers begin to bloom all around us, love is in the air and so is Valentine’s Day. On the second week of the second month of the year – 14th of February, people all over the world, regardless of their caste and creed celebrate St. Valentine’s Day. The day is a worldwide celebration of love.
Many famous search engines also celebrate this romantic holiday by updating their logo designs and webpage designs by incorporating the Valentine’s Day mood in them.
Let see how the search engines celebrated Valentine’s Day in the yesteryears. I have selected 8 famous search engine logos in love to share with you.
Dog pile Valentine’s Day Logo
Dog pile had displayed these two different logos on its homepage. The first one has a dog couple having candle light dinner eating spaghettis. It seems humorous, yet romantic to me. The second image shows the emotion of the dog missing his girlfriend and thinking of sending her a valentine card on that day. How Sweet! After all dogs have feelings too.
Google Valentine’s Day Logo Design
Google, like each year, celebrated St. Valentines Day in 2009 with this Google Doodle logo design.
Live Search Valentines Day Logo Design
Live search page celebrated Valentine’s Day with these adorable kissing Seal duo. How adorable!
Yahoo Valentine’s Day Logo Designs
Yahoo updated four different logo images. These were made available for each of its country specific homepage – United Kingdom, Canada, USA, etc.
Search Engine Roundtable Valentine’s Day Logos
Search Engine Round Table is another website which displays logo design updates on most holidays and special events. I especially love the pink color page with vibrant multicolored hearts on this one; What about you guys?
ASK Valentine’s Day Logos
Colored salt and shells reminds one of the sandy beach walks with your loved one. Ask.com displayed this image on its search page on St. Valentine’s Day celebration last year. Perfect Red hearts made with shells give off a gentle and relaxing feel.
Ask.com also displayed another cute yet simple expression on its search page with the tag line “Lovers Everywhere – Happy Valentine’s Day”. Clever, isn’t it?
You Tube Valentine’s Day Logo
You Tube also updated its logo design with a big red heart added to the font “Tube”. It served to the occasion pretty well, I must say.
AOL Logo Valentine’s Day Special
This logo by AOL search engine was published on the Valentine’s Day last year. It was a flash player based version, with dark pink roses blooming from tiny buds to full bloomed ones.
Besides the ones, I have mentioned here there were many other search engines that displayed special Valentine’s Day edition logos, pages, emoticons, vector graphics, and gifts on this day. Many took out custom designed cookies, chocolates, sportswear, and various promotional products in red representing St. Valentine’s Day.
Top 10 Chocolate Logo Designs – Simply Delicious!
Posted by: logodesignguru on: February 4, 2010
Chocolate, the divine food of Gods, dates back to the Olmec [pre-Colombian] civilization of 1400 BC. Today there are many types of chocolates available such as milk, dark chocolate, unsweetened, even diabetic and white ones. From being eaten as a delightful sweet to offering health benefits for us, chocolate has become the most desired food over the past millennium.
Chocolate is specifically associated with the Valentine’s Day especially since it is considered to be romantic. So in keeping with the season, I bring to you the best of branded chocolate logos from all over the world. I’m sure that reading and watching these top 10 chocolate logos and images will entice your taste buds tremendously.
1-Godiva Chocolate Logo Design
The Belgian chocolatier company Godiva was founded in Brussels, Belgium in 1926. Joseph Draps was the producer of this chocolate brand. The logo has Lady Godiva’s figure riding a horse. The chocolates still carries the same Godiva logo design stamped on the chocolates itself [see image below].
Godiva also manufactures limited edition chocolates with special packaging on Valentines, Christmas and other holidays.
2- Lindt Chocolate Logo Designs
Lindt Chocolates originated back in the 1845 in Zurich. Its headquarter is currently based in Kilchberg, Switzerland. The Lindt logo design consists of typography and pictogram of a dragon in Gold and White.
3- Cadbury Chocolate Logo Design
Cadbury is the second largest chocolate producing company in the United Kingdom. It was founded by John Cadbury in 1824. Kraft Foods bought Cadburys in September 2009. The royal color Purple is the main color of Cadbury’s logo with the White font used in the negative space. Simple one color logo design, but has a great impact on the masses.
4- Hershey’s Chocolate Logo
Hershey’s Chocolate was started by Milton S. Hershey in 1894 in Pennsylvania, USA. The logo is in simple dark Brown and White colors. This logo design is another clever example of the use of negative spaces.
5- Patchi Chocolate Logo Design
Patchi, a Lebanese company, started in 1974. Patchi’s Grey font logo with the monogram is the simplest in color and design, but looks pleasant. Although being a chocolate company from Lebanon, the quality is at par with its American and Swiss contenders.
6- Ferrorro Rocher Chocolate Logo
Think of sphere-shaped chocolates and the only chocolate brand to pop in your mind will be Ferrero Rocher. Pietro Ferrero an Italian businessman founded it in 1942. The original logo consists of dark brown fonts in a golden oval shaped design outlining the picture of the chocolate itself.
Ferrero has been constantly improvising their chocolate products. In 2009, they launched two new flavors Ferrero Rondnoir and Ferrero Garden with a slight alteration in their original company logo. Mmmmm….. Yummy!
7- Alprose Chocolate Logo Design
Alprose is one of the largest Chocolate-manufacturers of the finest Swiss chocolates. The company is situated in Alps of Caslana, Switzerland. The Alprose logo has a very simple design, formed in Gold, White and Red colors.
8- Frey Chocolate Logo
Chocolat Frey AG, which is more commonly known as Frey, dates back to 1887. The company started in Switzerland. The logo depicts typo and symbol of a unicorn’s head embossed in Gold. It is one of the finest Swiss chocolate producers.
9- Guylian Chocolate Logo Design
The famous chocolate brand Guylian has been around in the market since 1960. Guylian is the only Belgian Chocolate made in the shape of Sea Shells and Sea Horses with a variety of praline and hazelnut fillings. The emblem of this logo bears a sea horse and is in simple typographic font in various shades of brown color.
10- Debrand Chocolate Logo
Debrand Chocolate was founded in 1987 by Cathy Brand in Indiana, USA. Although very new to the chocolate industry they have made their name in the Gourmet Chocolate field. The logo for this company is in the shades of Brown. Script and Centaur like font has been used for its typographic emblem. A simple and elegant styled logo design.
I’m sure; taking a glimpse at these luscious, appetizing chocolate logos must have been a delightful experience for you all. The one thing I noticed is that for some reason most of the chocolate logo designs seem to have Gold color in it. I wonder why? Can you guess?
Automobile Logo Designs – Jaguar Car Logos and its History
Posted by: logodesignguru on: February 2, 2010
The Jaguar Car History
Jaguar Cars Limited is a luxury car manufacturer based in Great Britain, with its headquarters currently in Whitley, Coventry. In 1922, the company was established as the ‘Swallow Sidecar Company’ by two motorcycle manufacturers, William Lyons and William Walmsley, who later started manufacturing cars. The company was renamed Jaguar after 1945, following the Second World War.
Jaguar cars today are designed in Jaguar Land Rover’s engineering centers at the Whitley plant in Coventry and at Gaydon in Warwickshire. While they are manufactured in two of Jaguar Land Rover’s plants; Castle Bromwich assembly plant in Birmingham and Hale wood Body & Assembly near Liverpool.
Currently, the Jaguar Cars Limited is wholly owned by Indian Automakers Company ‘Tata Motors Limited’, with its manufacturing division still based in England. The car’s style and worldwide recognition make Jaguar one of the most respected car brands worldwide.
The Jaguar Car Logo
At the beginning, Jaguar car logos had the Swallow Sidecar Company’s abbreviation ‘SS’ on it, but later on, when it started the production of Jaguar cars, it renamed and altered its logo to the famous wild cat ‘Jaguar’ leaping over its Wordmark logo name.
The existing Jaguar logo design is a combination of iconic and Wordmark. The Jaguar logo has a Jaguar leaping transversely over the company name. The leaping Jaguar is adorned to signify speed, power and velocity of the car performance.
Jaguar Car Logo Design
The first Swallow Sidecar Company and Jaguar Car logo before the company re-branded and re-designed it to the new Jaguar car logo design.
This Jaguar Logo below was re-designed by The Partners, in 2002
I am exhibiting below a few of the best Jaguar logos and badges from its different car models.
The Jaguar symbol is also placed on the front of the car. Jaguar logo displayed on the front bonnet of the car.
Jaguar 4-Litre logo 2009
Jaguar XF car badge logo
Enjoy these images of automobile logo design and information on Jaguar car logos.
Post a comment or give it a ‘thumbs up’. I would love to hear from you.
10 Best Logo Designs from Worldwide Logo Design Awards
Posted by: logodesignguru on: January 29, 2010
WOLDA, also known as the Worldwide Logo Design Awards, are a high profile graphic design awards created to promote excellence in
the world of graphic designing. The winners for the logo design awards inaugural edition of 2008 were announced earlier. Out of the eleven hundred logos received from over 43 different countries, only a hundred and ninety were fortunate enough to be selected.
So today I bring to you the 10 best logo designs from the prestigious Worldwide Logo Design Awards.
The logo for ‘One Degree’ was the winner for the WOLDA Professional awards in the year 2008. Landor Associates created this logo
for News Limited. The logo combines both the number ‘1’ and the degree symbol, which together represent a person, stating the
impact an individual can make in addressing the climatic change.
This ‘Be’ logo was designed by Rob Gonzalez and Jonathan Quainton of a UK based creative design studio Sawdust. ‘Be’ is a London
based events company specializing in music and events. The idea was inspired by Be’s visually striking décor, offering a sense of
theatrical ambiance. This logo won Wolda Professional Awards in the ‘Best of United Kingdom’ category.
‘Perfect Crowd‘ logo is for a marketing group and blog from Germany. The logo was designed by Jan Sabach. The design is simple yet clever. Various people have been shown in negative spaces amid magnificently colored alphabets stressing the word ‘Perfect Crowd’.
This logo became my favorite at the first glance. It was designed by the Digital Zoo Agency won Wolda Professional awards for ‘Best
of Asia/Best of Thailand’ category. This “Neo Tokyo” logo design has been created for a Japanese electronic art exhibition,
representing a fusion between technology, nature and artists.
This ‘Snowflake‘ logo won the Wolda Professional awards in the ‘Best of Luxembourg’ category. This logo was designed by Vidale
Gloesener team for Luxair Group. The logo simply shows a snowflake made out of planes and the company’s campaign was especially
launched in winter to promote the airline’s new winter destinations as well as their internal Christmas communication.
Designed by Álvaro Pérez for Sancti Spíritus Wines Spain, this logo won in the ‘Best of Europe/Best of Spain’ category of Wolda
Professional awards. It is an excellent example of negative spaces, this logo has a hidden meaning to it. It is relatively a simple logo
black ink that shows a black wine bottle and a corkscrew created out of the two “S” of the name, and the “v” of “vinos” meaning wines
in Spanish language.
The logo for ‘one fish two fish’ was created by Danielle de Andrade, Paul Garbett of Naughty Fish – Australia for a retailer of children
and maternity clothing line. Really cute, huh?
‘FELIX Amonra‘ a design house in UAE designed this logo for Tiger films of India which produces Bollywood films. The tiger in the logo
represents power and aggression, depicting its leadership in the film world. It won in the ‘Best of United Arab Emirates’ category.
This one is a very cleverly designed logo by Mark Gowing for ‘38 South’, a music management company. The logo holds hidden
meaning in the digit ‘38’ and the alphabet ‘S’. The logo is designed with reference to the traditional black record discs and the circular
degrees symbol.
This logo is an identity design for a vintage style hat designer Aysel Ormanbaba ‘Sapka Hat Design’. The name comes from the Turkish
word meaning Hat, originally without any diacritical mark on top. In the logo, the word “sapka” is indicated with accented letters. This
logo won in the ‘Best of Americas/Best of United States’ category.
That completes our round up of the Worldwide Logo Design Awards. Which logo did you like the best? Do share your thoughts.
Logo Designs – 5 Basics of Designing Logos
Posted by: logodesignguru on: April 8, 2009
A logo design should:
Identify - your business, product, or service.
Communicate –provide information about your product value and quality
Distinguish – it from the mass of other similar companies.
Add value – A logo should add value by sourcing you to offer a quality service in order to uphold your company’s status.
Symbolize – representing potential as valuable assets. Take for example can people identify by your logo design that your product or service is of high standards.
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To order your logo click here
Creative Self Promotion Cards
Posted by: logodesignguru on: July 13, 2009
Before you even start your business, you sit down and think about the company’s business cards, something unique, something out of the box, something which would make you stand out from the rest.
There are a few steps which you need to keep in mind when designing your business cards, which I’ll keep explaining on the way as we look at the top 5, designed self promotion cards.
Simplicity is beauty – When making a Business Card, people get carried away with designs at times, overdoing the information side and then adding a difficult to read font may lead the reader to ignore the text and just use the number on it, hence, all your effort gone to waste.
Placement of Everything – It becomes a dilemma at times when your logo is shining out but the text is not readable, or vice verse’, that’s when it gets confusing, and you start using different ways to keep them both equally powerful so nothing goes to waste. That would be the right time to consult a designer to finish off the issue with ease.
Everything that Glitters is Gold – Using the right color for your business card helps it stand out from the rest in the stack. Don’t be afraid to try out different colors for the cards background or text even. Keep yourself in your customers/clients shoes and think, if they have 10 cards of the same industry and your card shines more, they could just pick it up and you get business!
Testing 1, 2, 3 – There’s no harm in getting your business card printed a few times, as the changes take place the business card takes shape, but, we tend to go for money saving so we don’t print test cards out which later tells us that our cards Design wasn’t as good in practicality as it was on the screen.
Size does matter – If your card’s size is just right, and fits into the business card category in your area of expertise perfectly, then it’s just the right size. And if your size is just a bit out of the ordinary, then you have more chance to be noticed, and when you’re noticed and have all the ingredients in your business card, you are minting business in easier ways imagined!
Logo brainstorming – How innovative logo ideas are generated
Posted by: logodesignguru on: July 17, 2009
The first thing which a company portrays is the official logo. When a logo is being designed, many things are kept in mind; it includes the company’s profile, target market, brands, type etc. And the very first thing which the logo designing team does, is, Logo Brainstorming. 
Company Profile
The company’s profile is the first thing which the designers look at, what is the category, how is the infrastructure, what level in the positioning in the market has the company achieved?
Target Market
If the company you are designing the logo for, is specializing in children items, then the brand and types would be lively, colorful with cartoons being a big part of them, you will need to be keeping the brand in mind all the time while designing a logo.
Brand(s)
You look at the company’s brand category and then take out a centralized idea, which helps in creating a logo which would suite all the brands together and not be slanted towards just one.
Sample Logo
Always remember to keep the company in the loop for good feedback, send them samples, make changes as they require, this way you will always be in tune with them and would be making your client feel prioritized. Because Client is always first!
I hope these few steps help you to begin your logo designing carrier, you can always learn more with experience combined with a little thinking power!
Famous Funny logos
Posted by: logodesignguru on: July 27, 2009
I was going through some funny logos on the internet, just wanted to see how many different designers are coming up with different concepts and all, and I thought I should let my readers know about it as well, because humor is something everyone belonging to every age group can relate to.
Humor doesn’t come to the designers easy, it takes a lot of concentration and light headed thinking to make something which the audience will look at and enjoy. Some Designers like to take the task up and make original logos look funny, just by adding some minor changes, which I found on the internet and am posting here to share with you guys
As you can see in the examples posted above, a little lively approach to logo designing can make it interesting enough for the audience to like it. There are some legal procedures to them as well, but if it’s just for fun and not for monitory benefits then there shouldn’t be any problem in exploring your funny bone!
I would like you guys to comment and tell me what you guys think about this concept.
Google 4 Doodle 2009 – Winning Logos
Posted by: logodesignguru on: October 13, 2009
These sorts of competitions just show how the market is changing and how young the designers these days are!
Do not underestimate the youth!
Here are the winners’ and the finalists’ logos:
National Winner – the winning logo displayed on May 21, 2009 on Google’s Homepage
Finalist Miriam Elizabeth Lowery, from Austin Peay Elementary, Covington, TN submitted her work in Grades K-3 category for the doodle competition titled “Friendship Around the World”. Quoting her on her design work, she said, “My wish for the world is that everyone would get along and treat one another in a nice and loving way. We could all be friends!”
The following design made it to the finals, category Grades 7-9 by a 13-year-old Blakely Linz, a student at from Indian Hill Middle School, Cincinnati.
“Stop to Smell the Flowers”
Blakely Linz says, “What I wish for the world is that people would slow down to see all the beauties of life of the earth around us. So many people rush on with their lives never stopping to say hello to a ladybug who’s watching the world spin by.”
Finalist – Grades 10-12
Emerald Lu, a 10th Grade student from Covington Latin School, Covington, KY, designed the above logo named “From the Ashes”. According to Lu, “The world will be reborn in peace, harmony, and prosperity. Phoenix is reborn from ashes; blossoms and lotus symbolize peace. Earth is a prosperous place like an apple. Kois symbolize harmony. Wheat signifies celebration as a flourishing crop. The clock represents time for the world to change. The butterfly carries it on its journey.”
These design inspirations by young teen and tween designers, go to show that the market is changing. Where in the past age meant experience, today, our society is no longer ruled by rules; rather we have the capability to change as a community, the world over the hope and inspirations of these logo designers is living proof of this.
Automotive Logo Designs
Posted by: logodesignguru on: October 21, 2009
Automotive logos speak to people around the world. They have creativity, vitality and a feel to them that suggests life and movement.
When designing automotive logo, three factors are extremely vital for the designer to keep in mind, it should relate to the industry or product, the logo design must be innovative and meet the latest design trends, while following high quality and standards.
The factors stated below are the most important ones to consider while designing automotive logos:
The basic techniques designers follow is to make your automotive logo designs look sportier is to correlate it with auto parts. The designers usually use basic automobile parts such as wheels, handles, steering, etc., in designing automobile logos. You will also find a large of number of automotive logo designs having images of cars, trucks, and bikes used very creatively.
Colors:
The colors automotive logo designers use, are fiery and bold like orange, red, and black. Contrasting colors that show up against any background are preferred. The colors are meant represent and create an image of flame, fire flare and ignition.
Fonts:
The fonts used in designing automotive logos are generally bold and big. Bold and big supposedly symbolize volume; you can say something akin to ATTENTION GETTER!
While some brands will go in for the classic look with just a brand name but for those who want to grab the attention of the niche market where automobile lovers go, the bolder the better is the mantra!
Do let me know what you feel concerning logo design guru’s automotive logo designs shared with you here.
33 Awesome Typography Logo Design Inspirations
Posted by: logodesignguru on: October 21, 2009
- In: Typography
- 1 Comment
Just like fashion trends, logo design trends keep changing every year. Logo designs are for a business, what fashion design is for the society. A logo is not just a design it is a trademark, a brand name that helps identity any corporate business.
Each Typography logo design should stand out and appear exceptional. Moreover, to design such logos, one needs to follow certain graphic designing rules to create a unique out of the league, logos. The combination of selecting the right size, type of fonts and colors plays a big role in the effectiveness of the logo design once it is marketed.
Below you will see a display case that proves how much impact, a single word or two, can have on its viewers. By selecting the right kind of icons, the correct color contrast, positive spacing and tones, one can create a logo that is not only unforgettable but actually a cultural statement for years and generations to come!
Enjoy exploring and get inspired!
You must have enjoyed this visual treat. Liked it! appreciate it!
Amazing Logos Made with LEGO
Posted by: logodesignguru on: October 25, 2009
I found these Lego logos made by Sean Kenney, incredible and wanted to share his wonderful work with you all. Hope you will enjoy them. Logos and identity branding can be challenging, these innovative, creative logos speaks for themselves.
Logo Tribute to 080808 China
Some facts about this Lego logo design: it consists of 8000 pieces, it was completed on 08.08.08 for the 2008 China Olympic Games. As Sean quoted, ‘I wanted to celebrate this momentous occasion in sculpture.” What a better way than just make a mark in history with a LEGO logo on this historical event.
LPL Financial Services Lego Logo
This LPL project was made for LPL Financial Services who wanted their company’s logo created out of LEGO, for an event they were hosting in August 2004. The Lego logo had 32,000 pieces, measured 24 cubic feet, and was completed in record time. Only one month!
Good Morning America Lego Logo
The above Lego version of the shiny gold Good Morning America logo was set-up using more than 11,500 Lego pieces. This was a five feet wide sculpture set up at ABC Studios for a live broadcast on 17 February 2008.
Google and LEGO have a fun and special history. Google’s founders, Larry Page and Sergey Brin, are both passionate lovers of LEGO, as are many of the company’s employees.
These two Lego Logos were designed and installed at Google office buildings, one in New York office and the other in the lobby of their new office building in Copenhagen, Denmark. 15,000 logo elements were used for this 40″ x 15″ x 4″ Google’s Lego Logo.
NY1 Lego Logo
A local New York Television News station NY1 had the above logo made with two hundred pieces, 10 by 10 inches LEGO Logo created for them this year.
Borders Lego Logo
This Borders Logo measures 15 x 5 inches, made with 150 LEGO pieces, completed this May and presented to Borders employees as corporate gifts.
Barnes & Noble Lego Logo
This logo was made with 200 Lego pieces and measuring 15″ x 5″, was presented to B&N employees as corporate gifts
Axia Audio Lego Logo
This small sphere-based logo, created for the president of Axia Audio was done with 225 pieces.
Sean Kenney is one of the world’s nine Lego Certified Professionals, who works with Lego. His work comprises of logos specially created for different top corporate companies, artwork, models, and sculptures, which have been displayed at various public places. Lego’s are fascinating for both children and adults and that is why such inventive uses in the creation of a logo design are necessary.
I think you all must have truely enjoyed this post as much as i did!
I would love to hear from you.
Famous Fashion Designers Logo Designs
Posted by: logodesignguru on: November 6, 2009
A corporate logo design is a formal graphic design of the logo on behalf of any company. The company logo or trademark is used on its official letterheads, envelopes, forms, folders, brochures, etc. A corporate logo is designed with a few essential logo design rules such as the product and the logo design should incorporate, it should be descriptive, must have design that has effectual color, size, and design patterns that one cannot forget easily.
The fashion logo designs that I have illustrated below are few of the world’s top fashion design brands, such as Gucci, Versace, Yves Saint Laurent, and Burberry have made their company name enormously well known with structuring and creating corporate identity for their respective companies globally. You may have seen people carrying products around all these icons, monograms, logos that signify high fashion and luxury but do you know how these logo designs created and what do they represent?
I thought; why not accumulate these famous fashion designer brand logos from all over the world and share them with you all.
Louis Vuitton Fashion Logo Design
Logotype: Wordmark logo
Louis Vuitton logo design is a Japanese inspired floral motif with the brand’s initials. The Louis Vuitton Brand and the famous LV monogram are among the world’s most valuable brands. The Louis Vuitton logo originated when Georges Vuitton, the founder’s son, designed the monogram in 1896 to distinguish it from contenders. At present, the label is trying to keep up the standard of the iconic monogram after wide circulation of counterfeited Louis Vuitton products.
Burberry – Logo Design
Logotype: Illustrative logo / signature logo
Burberry logo design originated as a trademark in 1901. The amour symbolizes the protection outerwear provides, considering Burberry’s brand fame for its trench coats. The “gallantry of knighthood” reflects the company’s values of authenticity. The Latin word “Prorsum” printed on the knight’s banner means “forward”– a commitment to progress and innovative style. According to Christopher Bailey, the fashion designer at Burberry explains this years fall/winter collection design inspirations were driven from the charging knight in the logo.
Dolce & Gabbana Logo Design
Logotype: A mix of Lettermark & Wordmark logo
Dolce & Gabbana generally also termed, as D & G is a fashion house formed by two Italian designers Domenico Dolce & Stefano Gabbana and based in Milan, Italy. Dolce & Gabbana logo design is a simple logo design consisting of two lettermark and wordmark and denotes brand’s high fashion reputation.
Aigner Fashion Logo Design
Logotype: Lettermark/wordmark logo
“Aigner” is a fashion house based in Germany. The founder Etienne Aigner created this logo design with an alphabet “A” horseshoe as its brand mark that signify good luck it is also a throwback to the brand’s tradition– having all its products made exclusively in Italy.
Gucci Logo Design
Logotype: lettermark / wordmark logo
Gucci is also the biggest-selling Italian brand in the world. The Gucci logo with the interlocked double ‘G’ was designed by Aldo Gucci after his father Gucci Gucci’s initials in the late 1960’s. It has been the official logo for this label after that.
Coco Chanel Logo Design
Logotype: wordmark / lettermark logo
Coco Chanel logo was designed with the “Coco Chanel” founder’s own initial in 1925.The logo contains double ‘C’ interlocking back to back signifies the company’s integrity. She was born Gabrielle Bonheur Chanel, but ‘Coco’ was her pet name. It means little pet.
Versace Logo Design
Logotype: Illustrative logo
The most vibrant design element of Versace logo is the snake-entwined head of Medusa, a character from Greek mythology, who turns spectators into stone. The logo design concept originated from Gianni Versace’s love affair with conventional themes. The concept according to him as to why he chose Medusa ‘’she is seduction, a sense of history, classicism. She is fatal attraction”. The logo symbolizes the Versace Goddess he made his clothes made for and the spirit of his workmanship.
I am sure, you must have enjoyed reading about these famous fashion designer logos as i have in writing this post for you. Leave your comments.
Vote for your favorite logos!!!
Importance of Colors in Logo Design
Posted by: logodesignguru on: November 9, 2009
Color is unquestionably the most dominant non-verbal form of communication in logo designing. Our brains are prepared to respond to colors. It conveys meaning and message in a logo design instantly. The subconscious messages we get from color contours our thoughts. Our basic survival depends on color identification.
Take for instance, we stop our cars for red lights and we resume driving when the light goes back to green, the bottom line is that color is a very essential part of our every day lives. It is significant for designers to use color suitably and recognize the meaning behind the colors they select.
Let us see in detail what is the meaning of colors used frequently in logo designs.
RED
Red stands for alertness, action, exploration, adventure, aggressive, blood, danger, drive, energy, excitement, love, passion, strength, and vitality. Red is a passionate color. It can indicate contradictory sentiments from blood and warfare to love and passion. It is used in logo design to grasp the spectator’s attention and is known to raise one’s blood pressure. Red Bull gets a double dose of red in its logo and is a great color choice for a logo that represents an energy drink company especially for users between the age of 18 to 39-year-old young males and females. The company markets the drink as, “Red Bull vitalizes body and mind” and “Red Bull gives you WIIINGS!” These two slogans clearly emphasizes on why RED color selected for the logo design for the brand.
Red Bull- Energy drinks logo design
PINK
Pink indicates approval, appreciation, fragile, femininity, floral, tender, girly, gratitude, innocence, romantic, soft, and serenity. Pink is a feminine color that conjures up feelings of innocence and delicateness. It is a softer version of red that can swirl up visions of little girls, bubble-gum and cotton candy. The color pink is also widely associated with breast cancer awareness. It is commonly used in logos to add a feminine flare to the design. Barbie has always been a favorite of every little girl worldwide. Pink has always been a very prominent color in Mattel’s Barbie logo and supporting branding material. It is the right color for toy manufactured especially for little girls. The typeface/ typography font in the logo compliments the color choice and helps to reinforce the brand’s position.
Barbie typeface / typography logo design
ORANGE
The color Orange represents affordability, inspiration, fun, cheerful, lighthearted, vivacious, and youthful. Orange is made of red and yellow and can signify attributes from both colors. Orange is less intense than red but still packs a lot of punch. It is more playful and youthful than red. It is generally found in logos designed to portray playfulness or stimulate emotions and even appetites.
Orange is an ideal color selection for Nickelodeon logo whose target audience is children. Orange is fun, lighthearted, and youthful which reflects the TV channel’s programming. The design of the Nickelodeon logo supports the youthful theme with the paint splashed background and playful typography.
Nickelodeon’s Orange logo
YELLOW
Yellow portrays vigilance, cheerfulness, weakness, inquisitiveness, happiness, ecstasy, mischievous and warmth. The color Yellow, much like red, can have contradictory messages. It can represent sunshine and happiness or caution and cowardice. Yellow is bright and highly visible which is why it can often be found on caution and other road signs. Yellow is used in logo design to grab attention, create happiness and warmth.
We all know the successful McDonald’s fast food chain and their slogan “I’m Lovin’ It”.
They have used analogous color on the logo. McDonald’s main idea behind using yellow the brand is the focus is on children, liveliness, and pleasure. The red works well as an accent color and has been know to raise ones blood pressure and stir up appetite. Many other foods restaurants have followed this color combination after McDonalds.
McDonald’s Yellow logo
GREEN
Green represents life, freshness, health, environment, nature, healing, serenity, and rejuvenation. It is a restful and soothing color but can also represent envy and naïveté. You can often find it used in companies that want to portray themselves as eco-friendly. Green is appropriate logo color choice for a TV channel whose programming focuses solely on nature and animals. There is a significant amount of controversy surrounding this logo. I think we can agree that the various tones of green are right on for this channel. The color conjures up imagery of jungles, grasses, and nature in general.
Animal Planet eco-friendly logo design
BLUE
Blue represents calmness, confident, loyal, success, power, and can stir up images of influence, success, and security. It is perhaps the most popular color in logo design and in corporate companies, government, health, and fortune 500 company logos. The blue in the IBM logo design represents company’s reputation of being non-threatening yet firm and established. In the new redesigned IBM logo, the solid plain alphabet fonts were replaced with eight parallel bars to represent “speed and dynamism” . While the logo typically is not used in its original blue today, it is still a very prominent color in the IBM brand.
IBM logo design
PURPLE
Purple means royalty, mystery, spirituality, justice, and sophistication. Purple has both warm and cool properties with its combination of red and blue color and is found in many education related and luxury product logos. The Hallmark Company uses the slogan “When you care enough to send the very best.” The use of the color purple in the logo supports the marketing message of the company. It implies royalty, expense, and sophistication that reinforced by the crown icon that linger over the typeface.
Hallmark Purple logo design
BLACK
Black is technically can be termed as absence of all color. It shows power, conjures authority, boldness, elegance, secrecy, and tradition. Black can be found in many logos for its boldness, simplicity, and sophistication. The James Bond 007 logo is solid black. The color choice for the classic spy movie’s logo works well. The color represents the authority, mystery, and sophistication that are associated with 007 movies. The gun has been so well incorporated in the logo design that even someone who does not know James Bond, can guess the type of movie it is. This logo is so simple, yet influential.
James Bond 007 logo design
GREY
Grey, is a shade somewhere amid black and white. It is also known as neutral and cool. Grey shows authority, corporate mentality, dullness, humility, practicality, respect, and somberness. Grey is frequently used in logo designs because it is neutral and works well with most other colors. The logo for the luxury brand Swarovski, maker of lead crystal glass, is grey. The grey represents the use of “lead” in their company product and exhibiting its pioneer position, respect, and authority that come from the history of the company that has been around for over one hundred years.
Swarovski Crystal logo design
WHITE
White is the universal color of peace and purity. It is found in logos as reversed text or negative space. White gives you an idea about of cleanliness, innocence, peace, purity, refined, sterile, simplicity, and truthfulness. This Vonde logo in White and Grey background represents the purity, innocence, and simplicity.
White logo design
These are the most basic colors found in many famous logo designs. The custom logo designer has to carefully brainstorm, generate, and create logos around the company product it will represent. Just remember, using color in the logos consists of culturally created ties that can change over time and location. It is by no means a precise science and still principally based on subjective facts.
Let us know if you enjoyed this post.
How Important Building Corporate Identity Branding is for your Business
Posted by: logodesignguru on: November 12, 2009
Business world is one of the most aggressive fields in the world. To attain the top position in this arena one needs rigid corporate brand identity. On route to do successful business you need to focus on building, your company’s corporate image and brand identity that will make you stand out from your contenders and thus, compel your customers to buy your brand products.
The success of your business lies in how intelligently your build your corporate brand image and promote them. The whole process is conceptual and not as hard as it appears.
Branding – the starting point!
The initial step is set up your brand name that comprises of logo designs, elegant business cards, and sophisticated brochures designs (leaflets, flyers, promotional material, direct mails, and advertising materials). The principal element for building your corporate brand identity is your company’s brochures and business cards to grasp the attention of your customers. All the company’s corporate identity branding materials should contain your company logo on it to enhance your credibility.
Designing Your Corporate Logo
A company logo holds strong image identity and is the most vital structure for your overall corporate identity. A good logo designed by a professional logo designer can help you succeed in business as an amateurish logo can harm it. A good corporate logo should have the right selection of design, color; fonts should communicate your company brand image to its customers.
Keep in mind that you are contending for the top spot in the minds of clients. If you take hold of that, it can do wonders for your company.
Let us take a glance at how these top brand names accomplished and uphold their lead positions as the best brands worldwide. I present you the 10 corporate companies who won Best Global brand awards this year.
The lists for the “Best Global Brands 2009” are as follows and let us go through their winning brand campaign strategies:
1- Coca Cola
2- IBM
3- Microsoft
4- GE
5- Nokia
6- McDonald’s
7- Google
8- Toyota
9- Intel
10- Disney
Coca Cola Logo
Rank – 1
Category – Beverages
Country – USA
Brand Campaign – “Our Happiness”
IBM Logo
Rank – 2
Category – Computer Services
Country – USA
Brand Campaign – Innovative technology preface and advertising on e-channel. IBM received the most U.S. patents for sixteen years consecutively, investing a lot in innovation as it continues its evolution from a hardware provider to a software and services solutions brand. IBM is the market leader, with expanded presence in more than 170 countries and approximately sixty-five percent of revenue generated outside of the U.S.
Microsoft Logo
Rank – 3
Category – Computer Software
Country – USA
Brand Campaign – AUS $300 million ad campaign starring Jerry Seinfeld and Bill Gates could not add to its brand value. This year has marked first annual decline in Microsoft’s public history, even though a game console division that continues to be profitable.
General Electronics Logo
Rank – 4
Category – Diversified
Country – USA
Brand Campaign – Technology innovation and business expansion
Nokia Logo
Rank – 5
Category – Consumer Electronics
Country – Finland
Brand Campaign – In 2009, Nokia introduced dynamic smart phone innovation like Apple’s iPhone and Rim’s Black Berry.
McDonald’s Logo
Rank – 6
Category – Restaurants
Country – USA
Brand Campaign – “I’m Lovin’ It” campaign, it did well this year and now serves six million customers each day and increasing, which is due to its low prices and abundant branches all over the world.
Google Logo
Rank – 7
Category – Internet Services
Country – USA
Brand Campaign – Google’s continuous diversification and innovation in its products. The basic business idea is low price and high functionality with added transparency.
Toyota Logo
Rank – 8
Category – Automotive
Country – Japan
Brand Campaign – Toyota went through losses last year, which was seen for the first time in its 70 years history. It continues to expand its long-standing value, but keeping in view of the current world economic downfall, it has affected this industry as well.
Intel Logo
Rank – 9
Category – Computer Hardware
Country – USA
Brand Campaign – Mobile computing – launch of Intel’s Net-books also called mini notebooks or sub notebooks are a clutch sized, light weight and inexpensive laptop computers, suited for accessing and general computing web-based applications. Even in this worst time of recession period Intel seems to be doing great business in its computer hardware industry and tends to remain Pioneer.
Disney Logo
Rank – 10
Category – Media
Country – USA
Brand Campaign – Disney could not resist the global recessionary downfall. The company continues to sway its brand in innovative online and offline with its new formats. This includes video games, new resorts, and interactive websites such as its user-generated-content initiative “U Rock”. Disney’s ability to create appealing promotions has kept the flow of visitors stable from last year, in spite of tighter wallets intimidating turnout at theme parks.
No one can deny the significance of building corporate branding identity is for doing successful business.
Let me know; how useful did you find my information.
Best Global Brand information source: Interbrand
Tweeting about Twitter Inspirations
Posted by: logodesignguru on: November 24, 2009
Twitter logo has inspired many graphic designers, artist, and illustrators worldwide. Many designers have honored by designing Twitter Blue Birdie logo in their own styles. There are icons, widgets, tabs, badges to name a few.
Let me give you a brief detail on twitter’s inception. Twitter was registered in 2001, but it was February 2005 that the plain white page got its first logo. It was a simple little blue “Twitter” Pico alphabet font logo. There were no more updates made until October 2006, when the site’s interface was created, after that Twitter became the fastest growing free micro-blogging software that allows you to keep in touch with people through quick, frequent answers to one another.
Simon Oxley a Japan-based illustrator, a brilliant artist with a comic sense of humor designed Twitter Birdie logo. He sold the famous twitter bird through iStockphoto for just about six dollars, the price of a sandwich.
Twitter’s “Blue Birdie” Logo Creator Simon Oxley: Voices Washington Post
Cute Tweet buttons icon designs by: Kirill Meshkoff
Lovely Icons by Catmy
Twitter Bird Icon Design by Matt Hamm on flickr.com
Twitter button, badges, and icons by Sebastian Page
Twitter Bird Origami Logo by Paddy Donnelley
Follow Me on Twitter feed buttons ……… Get Attention! You can use one of these feed buttons on you Twitter feed and get more people following your feeds “Follow Me on Twitter”.
A funny twitter icon by Aleandros
Twitter logo icons by 1st Logo design
Twitter bird made with Twitter words and symbols in watermark styled background.
Twitter Typographic Logo by Graphic Leftovers
I am sure you must have enjoyed these twitter logos, badges, icons, and buttons. Give me your feedback on this.
Are you a Caffeine Junkie? Check out these Coffee Logo Designs
Posted by: logodesignguru on: November 29, 2009
here is nothing, absolutely nothing, as satisfactory as a good cup of steaming hot coffee. Whether it is a mocha, latte, espresso or simple Americano, a coffee helps jump start our day and keep us in the work mode even when all you want to do is fall face first in the first bed you can find.
We are all familiar with the following coffee logo designs but let us see how the coffee we cherish, actually make its mark on us through these terrific coffee logo designs!
Caribou Coffee Company – Coffee Logo Design
The Caribou Coffee Company founders Kimberly and John Puckett chose this picture for its company logo design. The incessant movement represented by the caribou seemed to be a fitting name for a company that aimed to grow rapidly and provide quality coffee and its accompaniments to the people [it can also represent the jittery movement of all those coffee junkies like me out there!]. Caribou Coffee is today, the second largest in the United States after Starbucks.
Get Wired – Coffee Logo Designs
The logo designer Dan Sensecall designed this logo. The logo has a multi-colored wire coiled together in the shape of a cup. The logo is plain yet eye-catching. All those coffee junkies out there will identify with this logo. We need to get wired to survive!
Buzzin’ – Coffee Logo Design
You know the feeling you get when you wake up in the morning on a blistering cold winter’s day and then take your first sip of coffee. Well that is the feeling the above logo has been inspired from-a retro style, it is simply superb for coffee lovers, who love that ‘buzzin’ feeling!
Green Earth Coffee Company – Coffee Logo Design
Logo designer – Tyler Tate @ Green earth coffee
This logo is for a Costa Rica-based Green Earth Coffee Company. They specialize in organic, fair-trade, sustainable, bird-friendly and shade grown gourmet coffees. The brand tag line says ‘Green Earth Coffee – Organic, Sustainable, Eco-Friendly Coffee’. Sure we want our coffee jam, but if we can have it and do our part towards the environment, it would make life so much easier.
Delany’s Coffee House – Coffee Logo Design
Logo Designer Jeff Delany
This logo designed for Delany’s Coffee House, a Canadian local coffee house situated in West Vancouver, Canada. Chocolate brown and silver used for the logo, which uses the “D” as well as a coffee cup and creates a great logo that would tantalize anyone in the world to make their way towards the café.
The Coffee House – Coffee Logo Design
Anyone who has had to rush out of the house without their coffee knows that The Coffee House, is their home away from home. Yup, the home is where you get the best coffee and that is what this very significant logo symbolizes. You go Coffee House!
Brazile Coffee – Coffee Logo Design
This Brazile Coffee logo shows hand holding coffee beans indicating its connection with coffee production or coffee shop. The logo background has watermark background, hues of brown color used, with hand-drawn look, vector illustration. They may not have a café but they sure do get us going at home!
Langano Juice & Coffee – Coffee Logo Design
Using a clean abstract style, the designer presented a coffee cup and a juice with modern straight firm lines, for a very metropolitan logo. No one can resist the steaming, frothy look of a freshly brewed cup of coffee.
Presso – Coffee Logo Design
Logo designer – dreamerworx
This logo design for a coffee bar is very simple and clear, representing a cup of hot brewed coffee just waiting there for you on a cold winter day.
Kopi – Coffee Logo Design
Logo Designer – Bujang Keparat
‘Kopi’ is an Indonesian term for ‘Coffee’. The word ‘KOPI’ integrated with a coffee cup signifies its design in relation to coffee or café. Bujang designed this logo for a forthcoming coffee shop business she wants to start with her friends.
Vitale – Coffee Logo Design
This is one of my personal favorite logos. I love the clean look, its simplicity, and distinctiveness. Even though it is a single color logo, just observe how the logo is displaying its design concept. The flower bud signifies a coffee bean in its shell, giving it a unique floral look.
‘Vitale coffee’ situated in Sao Paulo, Brasil is one of the top coffee brands in the region. This ‘organic and gourmet coffee’ logo design was featured in LOGO LOUNGE book 4 too.
Café Cup – Coffee Logo Design
Logo designer – Deckoxdesigns
This logo created for a local cafe that serves hot coffee – was to attract teenagers to their café. It’s more than just a coffee place-it’s the place where you have to hang out!
Coffee Cup – Coffee Logo Design
The above logo designed for a coffee house called ‘Coffee CUP’, serves quality coffee to its customers. Note the logo of coffee cup is made of letters “CUP”. You can see logo details @ janzabransky.cz
This logo has been a favorite of many logo design lovers since posted. Almost all top graphic designers have featured this Coffee logo on their blog post/discussions.
Furthermore, Coffee Cup logo design has won Logo Of The Month for May 2009 from the Logo Of The Day site plus winner of logo of the month award for May 2009 from the Logo moose site.
21 Green Environmental Friendly Logo Inspirations–Corporate Logos Going Green!
Posted by: logodesignguru on: November 30, 2009
A few months back, I shared a collection of Eco-friendly logos with you all. Since then a bundle of more organic themed logos have cropped up, which follow the organic green logo design theme.
More and more global brands are implementing a concept of more environment friendly, concept in their vision, to help save the environment and maintain a clean atmosphere in the world.
These Eco-friendly logos are not restricted to logo designs using the color green color but actually focus on the natural colors that represent Mother Nature.
I am highlighting some of the most recent green organic environment friendly logo designs that I have come across, that highlight a message of making the world a better place to live. You will see all types of industries that have created these logos from the energy related companies to communication and storage.
Let’s all get inspired to do more for our world!
Bearth Eco Media Logo
Bearth comes from the words Birth and Earth. The idea is to capture an eco friendly brand appearance that reflects the words. The design consists of major earth elements such as wind water earth and ‘green’.
Source: brand stack
Oya Energy Logo
Oya is a warrior goddess in the Yoruba, mythology. Oya is seen in aspects of wind, lightning, fertility, fire, and magic. This logo inspiration was driven by the goddess’s characteristics.
Source ~ Creattica
Worldwide Medical Products Logo
Worldwide Medical Products, Inc. tag line is “Our Future is Green”. The company believes that its recycling program will bring many benefits to the consumers and environment. This logo shows a simple design with a recycle mark and the world in the middle relating it to the environment friendly use of recycling technologies.
Green Rail – Eco Logo
This Green Rail Logo is designed for the train industry, highlighting the Eco friendly nature of rail transport.
Source: Logo Pond
One Leaf Landscape Studio – Eco Friendly Logo Design
One Leaf Landscape Studio is a landscape company. They are changing the world, one leaf at a time. The logo design concept for their landscape business, is brilliant and the color used, from brown to green go perfectly with the company’s nature of work.
Eco Café – Eco Food & Beverage Logo
This logo design bonds with the natural and organic ways this café follows. Both the green and brown colors are suitable with the design concept. Eco Café provides natural and organic food and drinks in a relaxed and friendly atmosphere in the heart of North London.
Alter Protasis – Eco-Friendly Logo for an Advertising Firm
Alter Protasis is an advertising firm based in Athens. They provide all types of media communication advertisements. The logo here is inspired from Apple’s logo but instead of the actual round shape of an apple, it has a square look representing media box.
Bloom Logo Design
Bloom is a web development company based in Germany. The company logo indicates their conscious efforts of supporting green environment system.
Bio Mondego Logo Design
Mondego is a river’s name in the third biggest Portuguese city of Coimbra, where the company is situated. The brand development premises were Nature / Healthy / Peace. The leaf merged into the B glyph drawn with very organic shapes gives this logo the mood the customer wanted.
Eco Larq Logo
Designer ~ ethereal
Ecolarq takes its name from ‘Ecology’ and the ‘Lark’ family of birds. Leaf shaped wings in give the symbol a birds shape. This logo is available for sale @ Brand Stack
GEEG Logo Design
The logo name is self-descriptive and the engineering industrial unit and the mountain in the background are shown to depict the group’s size. Designed in different shades of green, the logo attaches its association with the environment. Green Energy Economics Group [GEEG] is based in the field of the economic analysis of energy, providing comprehensive expertise on energy efficiency strategies and renewable resource portfolios.
Gotham Greens – Eco-Green Logo
With a green stalk emerging from the roof of a building; it portrays an urban small farm setup in the city of New York. Gotham Greens is a new start up based in New York, which has received brilliant reception and success, to date. Bringing New Yorkers local, sustainable produce grown in the heart of NYC.
E-self-storage Logo Design
This Eco-logo design is a well-conceptualized logo. The storage box in the shape of leaves show it environmental friendly motive.
Here are some more green logos for you to enjoy from Logo Pond.
Did you like it? Leave me a comment.
Inspirational Wordplay Logos
Posted by: logodesignguru on: December 8, 2009
A logo design has to be creative and revolutionary in its design and presentation to give people the ‘wow’ factor. They have to bring a little magic and inspiration in our lives to actually make us take action.
The selection of a logo design speaks a lot about the business to its customers hence; the design needs to fit the company’s image appropriately. Creativity is vital,so is keep in mind your corporate image and target market.
Sports logos are widely recognized all over the world even with the brand symbols. Two well-known wordplay logo examples are PUMA AND ADIDAS.
One can instantly recognize these emblems and figure out which product it represents. They want to make sure that logos stay and play on your mind, with words and distinctive images. That’s why the element of humor is found in some logos, as displayed here.
If you enjoyed this, don’t hesitate to throw a line or two.
Corporate Logo Branding-Pepsi Logo History Slogans from 1909-2009
Posted by: logodesignguru on: December 9, 2009
When we talk about Pepsi, we think of the black cola drink, which we all enjoy, kids and adults alike. A company that has been a part of our world for over 100 years, Pepsi has a legacy, which started in 1898 and is still said to be in its prime.
While the quality and taste remain the same –the brand image has developed and changed over the years.
Pepsi logo (2003-09). Pepsi Wild Cherry and Pepsi ONE still use this design as do most countries as of November 2009.
From a more natural handwriting font [think coca cola] it has evolved into a more techno and modern logo font.
Even the Pepsi Slogans has evolved over the years –see where it started from in the beginning of 1900 and where it is now:
1909-1939: “Delicious and Healthful”
1939-1949: “Twice As Much For A Nickel Too”
1950: “More Bounce to the Ounce”
1950–1957: “Any Weather is Pepsi Weather”
1957–1958: “Say Pepsi, Please”
1958–1961: “Be Sociable, Have a Pepsi”
1961-1963: “Now It’s Pepsi for Those Who Think Young” (jingle sung by Joanie Sommers)
1963–1967: “Come Alive, You’re in the Pepsi Generation” (jingle sung by Joanie Sommers)
1967–1969: “(Taste that beats the others cold) Pepsi Pours It On”.
1969–1975: “You’ve Got a Lot to Live, and Pepsi’s Got a Lot to Give”
1975–1977: “Have a Pepsi Day”
1977–1980: “Join the Pepsi People (Feeling Free)”
1980–1981: “Catch That Pepsi Spirit” [David Lucas, composer]
1981–1983: “Pepsi’s got your taste for life”
1983: “It’s cheaper than Coke!”
1983–1984: “Pepsi Now! Take the Challenge!”
1984–1991: “Pepsi. The Choice of a New Generation” (commercial with Michael Jackson and The Jacksons, featuring Pepsi version of Billie Jean)
1986–1987: “We’ve Got The Taste” (commercial with Tina Turner)
1987–1990: “Pepsi’s Cool” (commercial with Michael Jackson, featuring Pepsi version of Bad)
1990–1991: “You got the right one Baby UH HUH” (sung by Ray Charles for Diet Pepsi)
1990–1991: “Yehi hai right choice Baby UH HUH” (Hindi – meaning “This is the right choice Baby UH HUH”) (India)
1991–1992: “Gotta Have It”/”Chill Out”
1992–1993: “Be Young, Have Fun, Drink Pepsi”
1993–1994: “Right Now” Van Halen song for the Crystal Pepsi advertisement.
1994–1995: “Double Dutch Bus” (Pepsi song sung by Brad Bentz)
1995: “Nothing Else is a Pepsi”
1995–1996: “Drink Pepsi. Get Stuff.” Pepsi Stuff campaign
1996–1997: “Pepsi:There’s nothing official about it” (During the Wills World Cup (cricket) held in India/Pakistan/Sri Lanka)
1997–1998: “Generation Next” – with the Spice Girls.
1998–1999: “It’s the cola” (100th anniversary commercial)
1999–2000: “For Those Who Think Young”/”The Joy of Pepsi-Cola” (commercial with Britney Spears/commercial with Mary J. Blige)
1999-2006: “Yeh dil maange more” (Hindi – meaning, “This heart asks for more”) (India)
2003: “It’s the Cola”/”Dare for More” (Pepsi Commercial)
2005–2006: “An ice cold Pepsi. It’s better than sex!” (Larry Sypolt)
2006–2007: “Why You Doggin’ Me”/”Taste the one that’s forever young” Commercial featuring Mary J. Blige
2007–2008: “More Happy”/”Taste the once that’s forever young” (Michael Alexander)
2008: “Pepsi Stuff” Super Bowl Commercial (Justin Timberlake)
2008: “Pepsi is #1″ TV commercial (Luke Rosin)
2008–present: “Something for Everyone”.
2009–present: “Refresh Everything”/”Every Generation Refreshes The World”
2009-present: “Yeh hai youngistaan meri jaan” (Hindi – meaning “This is our young country my baby”) (India)
2009-present: “My Pepsi My Way”(India)
Slogan source: Wikipedia
Pepsi is a prime example of a brand name that becomes representative of the society and culture. Down the years when our future generation say in the year 2050 studies the logo, they will be able to decipher, from the logo, the slogan and the product what the past was all about.
Let me know if you liked this post by leaving a comment.
How to distinguish Letter Mark and Word Mark Logos
Posted by: logodesignguru on: December 11, 2009
A logo is an influential visual representation of a company, business enterprise, or organization. A good quality logo forms an impression that should be memorable, unique, and positive. So whether it is a letter mark logo design or a word mark logo- it is up to the logo designer and the client to decide what works best.
Wordmark Logos
A wordmark logo uses the letters from the company name to make the logo without integrating any graphical illustrations. Wordmark logos are universal and popular with companies that desire to depict a serious professional image without confining its audience to any geography or population type. Wordmark logo designs are simple and distinctive, which means they can be easily resized and reproduced.
Wordmarks are essentially a typographical treatment of the brand, business, or product name e.g., Firefox, Microsoft, Google, and Yahoo. The focus is on the text and typeface but can add in other requisites too. A wordmark may be best suited for companies whose name effectively describes what they do. Many wordmark logos do not contain graphical elements, so the words must convey the service or products offered.
Lettermark Logos
Letter mark logos are very similar to wordmark logos, but apply abbreviation. Similar to a word mark, a letter mark is a complete typographic mark, usually involving initials or abbreviations. Monograms and anagrams are also lettermarks. It is usually the abbreviated name of the business or its initials. The representations of the letters become a symbol of the company e.g. Volks Wagen, GE or AOL.
Vote for the logo you like most. Also leave in your comments.
10 Animal Logo Inspirations
Posted by: logodesignguru on: December 17, 2009
Animal Logos are designed with extreme creativity and can be very interactive with the audience as well. Animals are noticed and loved by almost everyone; hence, they can be used in such a way that the clients are captivated.
I have gathered about ten of the best Inspirational Animal logos for you guys, let me post them.
This logo is very creative, because of the usage of sheep and the term Insomnia. Counting the sheep was never easier.
I liked this one especially because of the creativity of origami used in the dog. The colors and shapes used show the dog as a very creative production [so we give the gods their due]!
Another logo with a dog in it [he is a man’s friend], this one caught my eye when I saw the puppy dog eyes of the character. Inspiring indeed.
The creativity used in this logo is just inspirational; the fishing hooks are placed in such a way that they form a fish.
I liked this one because of the minimal colors used in the picture but they do go well together.
I liked this one because of its simplicity. Simple as a pig.
I liked this one because of the creativity used in the simple bird. The eyes are a button and if you look at the wings, they look like sleeves
Snow wear and the logo being red hot is creative thinking. The anger in the animal’s eyes is another heat-producing factor. Inspired?
As the name suggests, chili dog is spicy and the dog in the logo is on fire, figure it out.
I found this interesting. The monkey in the business with a tie on it, inspirational
As you can see, the logos designed with animals in them are humorous, interactive and can be simple as well. See I know my monkey business!
Rebranding the Telecom NZ Logo–For Good or For Worse?
Posted by: logodesignguru on: December 22, 2009
Though it is a rare occurrence, some businesses do re-brand their logos if the market analysis shows the impact is not as expected. At times, the new logo hits the mark. At others, well let us just say, they should have stuck to the first logo!
Take here the Telecom NZ logo. Below are the ‘before’ and ‘after’ versions of their logo. At first glance, the previous logo does seem plain. It does not quite portray the image and vision of the company and the choice of colors, namely yellow, green, and blue, and that too in that particular mix, is unattractive and goofy.
Therefore, it was no surprise that the company re-branded their logo.
However, look at the new one. Would you consider it an improvement over the previous one in any way? I do not. In fact, compared to funky star, I would say the previous one rock’s!
It may be plain but it did portray the professional image of a company, involved heavily in the telecommunications industry. The new logo looks like someone just scribbled heavily with a pen and put the company’s name at the bottom! It has no meaning, it conveys no purpose, and it presents an unprofessional image of Telecom NZ. The typography used is even more uninspiring. It is really one of the worst looking logos, especially when considering the corporation.
This was the first time the company had refreshed its image in eight years, opening a multimillion-dollar-re-branding campaign to reveal a new logo. Telecom NZ’s Marketing Director, Craig Herbison was of the opinion that the public could decide what the new logo means and the response, unsurprisingly, has not been supportive. People criticized it at its launch and expressed their views over Twitter. Adrian Hodge wrote, “From the looks of your new logo, you have no idea of your new direction”.
Jacquelyn also weighed in, “Time for a change. The old one had stagnated and the business direction had changed. Too postmodern for me though.” Maoriboy177 snapped back with this comment, “So who drew that on a napkin at the pub?”
With responses like these, it is obvious that the new strategy is not working and businesses should be very vigilant and careful when going through the re-branding phase. In today’s cut- throat market, you cannot afford to make the same mistake twice. Interestingly enough, the most stinging comment came from Vodafone, a telecom giant and competitor of Telecom NZ. Spokesperson for the company, Paul Brislen had this to say, “A bottle of red wine and a crayon and I think I could do that too!”
A corporation the size of telecom NZ cannot afford to let others decide the direction it wants to take, it needs to show the public who is in control!
Google’s Doodles – Sesame Street’s 40th Anniversary Celebrated Worldwide
Posted by: logodesignguru on: December 24, 2009
It all started on November 10th, 1969 when the first episode of Sesame Street was aired on local TV. The children education series was the first of its kind, elegantly combining both education and entertainment. The show gained worldwide popularity for its Muppet characters created by Jim Henson. It’s been 40 years since the first episode premiered and today, Sesame Street is regarded as the pioneer in contemporary educational television and is the longest running children program on US television. As a kid, I was addicted to this show and never missed any episodes. I grew up watching these characters. I mean come on who can forget Elmo!
The 40th anniversary of Sesame Street was passionately celebrated around the country. Even celebrities got involved, the most notable figure being the First Lady herself, Michele Osama who appeared in one of the episodes as the show neared its 40th anniversary.
Google also joined in the fun and celebrated the 40th Anniversary of Sesame Street in style by displaying numerous Google Doodles logos of Sesame Street characters, on its homepages in a number of countries. It was Google’s way of honoring the longest running children program on US television. Some of the noteworthy ones were Big Bird, Bert and Ernie, Oscar and The Count. Here are some of my favorites starting with Big Bird. I like this one! It made me laugh! Now those are what I call chicken legs!
Cookie monster was my favorite character growing up—there was this internal chime between us, he was always hungry for cookies and he always left a mess behind, just like me!
Who can forget grumpy Oscar! He lived out of a trashcan and was always in a cranky mood. His favorite song was “I Love Trash”!
Last, but not least, this one was last one in the series of the Sesame Street Anniversary Logos from Google. It liked it because it portrayed all the popular characters from the show quite nicely.
I must admit the never ending fun with Sesame Street doodles has been quite entertaining. Sesame Street has garnered worldwide respect and I can’t wait for the show to turn 50!
Sochi 2014 Winter Olympic Logo
Posted by: logodesignguru on: January 6, 2010
The 2014 Winter Olympics will be held in the Russian resort city of Sochi. On December 1st, 2009, the logo design for the event was revealed to the public for the very first time. What made this logo stand out from the rest was the fact that this was the first Olympic logo to feature a web address – Sochi2014.ru. The organizer explained the reason for this innovative approach stating that their aim was to target the digital generation. Below are two images namely the before and after versions of the Sochi 2014 Olympics logo.
The Sochi 2014 brand was developed by Inter brand, a brand consultancy firm. As one can see, the logo features the web address sochi2014.ru for the winter games with the word Sochi placed on top of the numbers 2014 in such a way that they typographically reflect each other. The designers explained that by doing so they are sending the message that the city of Sochi is the meeting point between the mountains and the seas. The Olympic rings are situated beside the web address in their original colors as a symbol of progress in the Olympic Movement. The logo garnered the attention and praise of many people in attendance. Comments were mostly positive, with some criticism of the logo as expected.
“My first reaction was thank goodness it’s not trying to be desperately hip.” said Richard Morris, Managing Director at Identica. “Because, as we all now know, you just end up looking a bit desperate.”
Fred Burt, the Managing Director at Siegel Gale London was a relieved man. “I’m no fan of the London 2012 identity.” he said. “So it’s a relief to see Sochi 2014 restore some sanity. It feels fresh and state-of-the-art. I applaud Sochi’s commitment to driving their audience to a URL, something that will allow them to control the experience much more directly.”
However, he had some concerns as well. “The typographical mirroring in the design feels clumsy and undermines the symmetry of the logo. But as always, it’s the experience, not the logo that will make this brand.”
The introduction of a 21st Century emblem for a digital generation reflects how the 2014 Olympic Winter Games will be accessed through PCs, PDAs, mobile phones, televisions and other devices by utilizing the power of the internet, its bandwidth and new technologies. This can help young people experience this event with active participation and long-term engagement for the very first time.
How Food and Beverages Logos are Designed
Posted by: logodesignguru on: January 8, 2010
To design food and beverage logo one needs to characterize the company’s business nature, whether it is a restaurant, shop, café, coffee shop, baker or liquor, and beverage shop.
There are hundreds and thousands of food products offered by the foodstuff manufacturers yet, to exhibit and advertise ones brand, every company needs to have a brand recognition and identity that stands out. In order to compete and make one outstanding in any kind of business, the company needs a logo brand.
Logos represent a brand name, emblem, sign, symbol, or trademark of any business or organization. A logo design can be a text that is set up in a unique way, it can be an illustrative design with your company’s name on/around the graphic illustration, or the logo can have a sign/symbol. Perhaps, a logo design could also be a blend of some of these elements, but the fact remains that its objective is to present the company’s projected vision in graphical terms.
A graphic designer before creating any logo design must know the nature of the business and its target audience. It has been observed that companies that are successful in business always have impressive logos related to its mission and an extraordinary logo design remains on peoples’ minds forever. Take Coca Cola and Apple as prime examples.
The designer needs three nitty-gritty of design to keep in mind while designing food and beverages logos for clients.
1 – Use of fonts
The fonts used should be simple if there is an illustration and fancy if there is no illustration. However, at times if the name of the brand is big enough simple fonts can be used as stand alone. Consider the McDonald’s ‘M’. It’s a globally recognized brand that no one can ever forget.
2- Selection of color
Generally, you will find colors that link your memory to any sort of foodstuff. For instance, the McDonald’s logo shows ‘M’ but with yellow. What does that money? It relates to the fried but dry stuff they usually sell. Same with the Pizza Hut logo, it shows a hut’s roof but in red, and this red color represent the ketchup color, used in pizzas.
3- Graphics
Choosing a design that tingles, your taste buds, is important; the food and beverage industry logo needs to be very proficiently designed. Generally, you find food or drink graphics on the logo design, with special features like the aroma coming out from a hot cup of coffee. This aroma reminds you of hot coffee and you feel like having it. This is the art of logo designing.
Food and Beverage Logo – Coffee Shop Logo
Taking the three facets of logo designing for the food industry the logo designer for “Chama River Coffee & Roasting” created the above logo. The small coffee shop client wanted a custom logo design with a warm and cozy feeling to portray the comfort and pleasing ambiance of the shop. Taking the image of the coffee bean, the designer combined a fun font and simply presented the whole logo defining the needs of the client.
One more logo design “Get Up Coffee” shows a boy in the logo depicting coffee’s ‘wake up’ quality. What can be better than to wake up in a chilly winter morning and get pumped up to go work with a HOT cup of Coffee! While the use of the boy may be misleading, as no one wants their kids to have coffee, yet, the message came across in a unique way.
Food and Beverage Logo – Bakers & Confectionery Logo
The “Candied Apple Pastry Company” logo design has red apples along with a sketch of pies indicating its business nature. It is a pastry company. The font is simple understandable and only two colors have been used in the design. It is a blend of graphic and wordmark logo.
Food and Beverages logos – Wine / Brewery logos
These logos “Beverage Works” “Vine Spirits” and “Pheasant Oak” illustrate wine and beverage companies. Wine bottle, goblets, and vineyard word suggests the nature of these logos. As suggested above, where fancy fonts are used the graphics are missing or have simpler lines.
Combining the factors listed above, help designers create a great food and beverage logo and a good quality logo speaks for itself in any marketing campaign.
Logo Design Source: http://www.logodesignguru.com/
20 Bee Logo Design Inspirations – Black and Yellow Fellows
Posted by: logodesignguru on: January 12, 2010
Bees, as our honey producing friends and pollination experts, have inspired us through the ages. They have aspired creativity in areas alike aerodynamics, art and design, bees have been the most ancient of inspirations.
So today I bring to you a collection of bee inspired logo designs. From music to apparel companies and wireless internet business to various brands, watch how bees have motivated creativeness in brilliant graphic design works. I am sure you will love it!
So let’s get Bzzzzzzzzy!
“Ain’t made of jello, get behind a fellow, black and yellow!
(Quote from “The Bee Movie”)
BEE Logo Design
One can see a brown and yellow tablet and behind the word “bee” in the back. A few may not be able to see the bee element on it, but many will. Though the color scheme is quite dreary but still, not that bad huh?
Sweet Bee Logo Design
The Sweet Bee logo has been designed for a honey company. A blend of two colors yellow and orange have been used here. I find it as sweet as the name suggests.
Musicarenje Logo- Web 2.0 logo
This musicarenje logo is illustration of an artificial fly with a hook, a fly fishing bite. The above web 2.0 logo is made for a fly fishing community web page.
Baby B Logo
The above “Baby B” logo is by Natzar that illustrates an image for a baby’s apparel shop.
As Bees in Honey Drown Logo Design
As Bees in Honey Drown Logo is for a theatre production. The identity is featured in The Big Book of Logos 3 and Logos from North to South America (Spain). The eminent Jeff Fisher of Logo Motives is the designer for this logo.
Spot U Bee Logo Design
This “Spot Ubee” logo has been designed by wingdezigns for a private graphic design company.
Bumble Babies Child Care logo
Bumble Babies Child Care logo has been created for a website for a home daycare provider created by Esther.
BEE MINE Logo
This bee Logo design by sarodway for wedding stationery company BEE MINE. I think it’s actually cute.
Bird bee Logo Design
Bird bee logo by bird bee is for a graphic design / illustration / animation company
Bee press Logo
This bee logo design is by city dweller for a bee blog and magazine, called Beepress
3EE Logo Design
In 3EE logo design by dbunk you can see the bodies of 3 bees concealing the digit ‘3’ and the rest 2 ‘EE’. Three Bee friends together, now how about that…?
Beezer Logo
This Beezer logo has been created by abdesigner. It could be used for any type of family products.
Mr. Bee Logo
You can see an outlined face here with typography ‘Mr. Bee’ next to the illustration.
Playbee Logo Design
This cute and playful ‘Playbee’ logo by Saky is great for children workshop or even kindergarten. It could also be used for entertainment and media. Though, the potential is limitless 
Beedia Logo
Beedia logo has been created especially for a media and communications company. Bee reflects efficiency and strengths of teamwork. This logo would fit businesses that adopt these philosophies as keys to success. Design by Shaq
Freebe Logo Design
FREEBE! Wireless by carrihan this company provides free emergency wireless for lower income families.
Wasp up Logo
This bee logo design by logo soup can be utilized in more than one discipline such as for a design agency, organization, kids clothing or a pet shop. A spicy logo, indeed!
Zoomrss Logo Design
This little bee can’t hurt you …. Perfect for a new RSS feed service. It’s just a new variation on the RSS icon.
Stingerss Logo
This simple and memorable unique Stingerss Logo is by McGuire design. Stingerss is a fun brand that could be appropriate for a RSS feed, ex. aviation, technology, and many other industries.
Nectar Industrial Logo
Nectar Industrial logo has been created by Leighton Hubbell for an industrial fabrication company specializing in metal and wood fabrication.
Logo Image source: Logo Pond Gallery
Friendster Logo Redesign- Corporate Logo Design Re-branding
Posted by: logodesignguru on: January 13, 2010
Friendster, one of the pioneers in social networking has given itself a brand redesign to attract more young users in Asia. Friendster has been around in the social media world since 2003, relatively it started much before My Space, Face book, or even Twitter came into the social network scene as its rivals. 
Friendster re-launched its web site with a new logo design, new features and a brand new look. The new Friendster logo was designed by Yello, a design company based in Sydney, and their new tag line is “Connecting Smiles”. If you look at the new logo (above), you will find the smiley face at the end of the letter ‘R’.
The old logo design of Friendster used an unmemorable sans serif font stating the company name along with a simple smiley face lacking any sort of personality. The new logo is, definitely, anything but generic and has upturned all identity traits from the original logo. The new logo is clearly an attempt to envisage the tag line, where the font itself is connecting the alphabets and has a smile at the end. It also appears more youthful and cheerful.
The new Friendster logo has been given a sloppy look. It is present all over the place with its wacky loops and bumpy lines. The flawlessly smooth cloud shape that holds the words is also smooth and conceptually relates to the slapdash smile, the logo carries. They have changed the color scheme from Blue to Green to stand out from their contenders and the font used in the new logo design seems to look a lot like Garamond. The company also introduced a new green-theme layout (which resembles Facebook) and several other features, such as micro payments and a virtual gift shop.
With the new changes to the website and its logo design, Friendster is really trying very hard to compete with its contenders very hard and keeping itself in the huge cloud of those other social networking websites, which are doing extremely well.
If you have enjoyed the post, please share your views by commenting.
Martin Luther King Day – A Logo Design Tribute
Posted by: logodesignguru on: January 15, 2010
The people of the United States observe a National holiday in order to celebrate Dr. Martin Luther King Junior’s birthday on every third Monday of the month of January. This holiday is observed to remind the world of his message of equality and justice for all.
Martin Luther King was a great civil rights freedom leader who believed in peaceful participation in the civil rights movement of the United States in the 50-60s eras. His hard work and efforts for eliminating racial discrimination from the U.S. federal and state laws have been highly praised on all platforms, by associations, organizations, government and by individuals.
To honor one of the greatest freedom of civil rights leader of all times, I have compiled some of the finest typography logos by various search engines and local bodies honoring this great revolutionary civil rights freedom King.
Search Engine Logo Design Tribute to Martin Luther King
The King Search Engine Google’s tribute on Martin Luther King Jr. Day
AOL Logo for Martin Luther King Day
Yahoo homepage published a simple Logo on Martin Luther King Jr Day
A homepage logo image of Martin Luther King Jr Day on Search Engine Round Table
Live Search Logo on Martin Luther King Jr Day
‘I have a dream’ Martin Luther King Jr Ask homepage Logo
‘Ask’ search page Logo in honor of Martin Luther King Jr Day
‘Dog Pile’ search page and home page logos in honor of Martin Luther King Jr Day
These two pages of logos were published by Dog Pile on the MLK Day last year. You can see Martin Luther’s Images in the monitor of the first logo and the second one contains his images in the blue background. I find both these adorable. Wonder what they will publish this year?
King County Seattle’s honor to Dr. Martin Luther King Jr
Look at these ‘Before and After’ logos of Martin Luther King Jr. The King County in Seattle, Washington was renamed in his honor in the year 2005; but formerly it was named after William Rufus De Vane King who was the vice president under Franklin Pierce. The County selected, a local design firm called Gable Design Group, in the Seattle area to rebrand their County’s identity.
I’m sure you must have enjoyed my logo design tribute honoring the greatest civil rights freedom leader on the occasion of his birthday. Stay ready for a follow up on this year’s MLK logos.
Martin Luther King Jr. Day 2010 – The Logo Design Sequel
Posted by: logodesignguru on: January 20, 2010
Every year on the third Monday of January several search engines and local bodies alike, update their logos to honor Martin Luther King Jr. This year, the Martin Luther King Day was celebrated on the 18th of January 2010. Last week I published a post, compiling previous years’ logos, post “Martin Luther King Day – A Logo Design Tribute”.
Now, I present to you, the latest MLK logo designs published by the top search engines celebrating the birthday of this great Civil Rights Movement leader of the US.
Martin Luther King Day 2010 Logo Design by Google.com 
Google’s Martin Luther King Day logo portrays unity, harmony amidst all the citizens of the US. Black and White people joined hand-in-hand together as a nation. You can also see Martin Luther King in the centre of the logo.
MLK Day 2010 Logo by Yahoo.com
Yahoo’s logo depicts a simple portrait transformed into a flash logo for Martin Luther King Day 2010.
Martin Luther King Day 2010 Logo Design by Bing.com
Bing homepage picture expresses sovereignty. Published with a tag ‘What did Dr. King see here as he stood… And tried to change the world’.
MLK Day 2010 Logo by Ask.com
Ask, like last year’s homepage, has the same picture with the famous line ‘I have a dream’ portrayed on its search page. The only change was the image being of nighttime whereas it was of daytime last year (you can check out the old image in my MLK Day post).
Martin Luther King Day Logo Design by MLKDay.gov
The above page is from the Government website for Martin Luther King, Jr. Day of Service.
MLK Commission Logo Lansing, MI
This logo was published for MLK day celebration Luncheon 2010 sponsored by the Martin Luther King Jr. Lansing Area Commission, Michigan. The tagline used with the logo was “Celebrating the Dream through Unity and Service”.
This is all I have for you guys for now. Hope you will enjoy this as much as you enjoyed my other post on Martin Luther King Day celebrations logo designs.
Do tell me how you celebrated this special day?
Corporate Logo Re-branding 2009 – Redesigned & Revamped!
Posted by: logodesignguru on: January 22, 2010
It is not an easy task to completely revamp the corporate identity of any kind of business. The overall impact of even the smallest change in design needs to be measured. Famous companies and brands have already established their brand identity, and customers will have unambiguous expectations of any products or materials coming from them. If business identity redesigns are not handled properly, than even a small business firm could suffer in their business. Any corporate company deciding to re-brand their identity will have to consider all the pros and cons of a corporate logo rebranding very carefully.
Re-branding usually requires an increase in marketing spend including advertising, business promotional items and product packaging, in order to get the new brand out there.
At least more than forty corporate brands have had their brand identity re-launched last year. With this post I give you a round up for 2009’s corporate logo re-branding. Given below is a compilation of the ‘before and after’ versions of each corporate logo to give you a better idea of brand re-design.
AOL Logo Design Rebranding
The period was added to establish AOL’s content structure as in Aol. Created in sans serif typography font, the new logo is fresh and next generation AOL.
France Tourism Logo Redesign
The redesign innovatively utilizes typeface to sketch the woman in the logo. I like the idea of the arms/shoulders worked into the “fr” and “nc”. Also, view the casual and playful element used in the typographic treatment given to its tag line “Rendez vous en france’.
MSN Logo Redesign
MSN re-branded its identity in November. The reviews were mixed. The butterfly in the previous design is clearer than the current one and the Blue font was recognizable. But the new logo uses Grey color and is in the new typeface.
Sprite Logo Design Rebranding
The new Sprite Company logo is lively and energetic. Not sure, if I would fall for the “explosive” starburst, but there is something impressive about the way the words and the lime interrelate.
Nickelodeon Logo Re-branding
I was very much fond of the old cheerful orange logo with the water splattered logo design. The new logo is a simple typeface with comatose effect only.
Air France Logo Re-design
Brand Image has designed ‘Air France’ new brand identity logo, replacing its update since 1975. The new logo’s typography is quite attractive. It is simple and more iconic and it consists of a single ribbon-like icon now.
Kraft Foods Re-branding
Kraft Foods introduced its new corporate logo with a statement saying, “The new logo signals to employees, consumers and investors what the new Kraft Foods is all about”. They modified and re-launched it again.
Firefox 3.5 Logo Redesign
There is not much of a difference except that the new Firefox logo has a bit of color tone and is a smoother image.
Vista Print Logo Rebranding
Although being one of the top brands in printing business, the preceding logo did not set a very high standard but at the very least, it did not call too much attention to itself, with the thin lines and small typeface. The new logo has cascade of three colors dashing from its typeface, did not appeal to my likings much. Font Tobias Frere-Jones been used here, which is not tempting as it should have been.
Union Bank of California Logo Rebranding
Formerly known as ‘Union Bank of California’, the Union Bank desperately required a logo re-branding. The ‘U’ in the new logo portrays devotion to serving the customers financial needs. Typography font Gotham is used which I find perfectly ample for this design.
So, which of the corporate logo redesigns did you like?
Why designers prefer using Vector Graphics to Bitmap in Designing Logos?
Posted by: logodesignguru on: January 26, 2010
In general, graphic designers use two basic types of medium i.e. Vector and Bitmap in creating graphic design images. Let us take a brief look at what they actually are:
Bitmap Based Designs
Bitmap images are made of pixels in a grid. Pixels are the tiny dots of individual color that create the images we see on your screen. Bitmap images are dependent on resolution, so it is impossible to change their sizes. A scaling method is used for resizing the bitmap images. Scanned images and those from the digital cameras are in generally in bitmap formats.
Common bitmap formats include – BMP, GIF, JPEG, JPG, PNG, PICT (Mac), PCX, TIFF, PSD (Adobe Photoshop). While bitmap images can be edited using editing programs such as Microsoft Paint, Adobe Photoshop, Corel Photo-Paint, Corel Paint Shop Pro, and GIMP. However not all Bitmap images support transparency except for some specific formats i.e. GIF and PNG, support transparency.
Vector Based Graphics Designs
Vector based graphics are not used as frequently as bitmap graphics, but they have numerous excellent traits. Vector images are made of many individual, scalable objects which are defined by arithmetical equations instead of pixels, so they provide the highest quality images. These objects consist of various editable attributes such as colors, fillers, curves and outlines etc. The best part is that with vector based design we can freely change any number of object attributes without destroying the basic object. Changing the element of a vector object does not affect the object itself.
Vector Graphic formats comprises of Adobe Illustrator, DXF AutoCAD, CMX, CGM/Computer Graphics Metafile, CorelDraw, WM/Windows Metafile. Currently, vector tools permit you to apply bitmap textures to objects, giving them a photo-realistic appearance. You can also create soft blends, transparency, and shading without any difficulty in vector drawing programs.
Some of Logo Design Gurus Vector Graphic Logo Designs for our valued Clients
7 Reasons Why Logo Designers prefer Vector Graphics to Bitmap Images:
1- Vector graphics are more flexible than bitmap, meaning the images can be resized without complexity.
2- Vector images look better on monitors because of high resolution.
3- While bitmap graphics are used for photography, vector graphics are preferred for illustration.
4- Vector graphics give better printout results than bitmap files because they can be stretched out without any loss of resolution.
5- The bitmap graphics appear to be the same whether the resolution is high or low, but if the resolution is higher in quality, the vector graphics appear much better.
6- Vector graphics are composed of paths whereas bitmap graphics are composed of pixels.
7- Vector graphics appear smooth on any resolution, while bitmap graphics give a rough result if not provided with enhanced resolution.
Hope this post was informational for a lot of you. If you have enjoyed it, do leave us your comments.
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