Posted by: logodesignguru on: November 30, 2009
A few months back, I shared a collection of Eco-friendly logos with you all. Since then a bundle of more organic themed logos have cropped up, which follow the organic green logo design theme.
More and more global brands are implementing a concept of more environment friendly, concept in their vision, to help save the environment and maintain a clean atmosphere in the world.
These Eco-friendly logos are not restricted to logo designs using the color green color but actually focus on the natural colors that represent Mother Nature.
I am highlighting some of the most recent green organic environment friendly logo designs that I have come across, that highlight a message of making the world a better place to live. You will see all types of industries that have created these logos from the energy related companies to communication and storage.
Let’s all get inspired to do more for our world!
Bearth Eco Media Logo
Bearth comes from the words Birth and Earth. The idea is to capture an eco friendly brand appearance that reflects the words. The design consists of major earth elements such as wind water earth and ‘green’.
Source: brand stack
Oya Energy Logo
Oya is a warrior goddess in the Yoruba, mythology. Oya is seen in aspects of wind, lightning, fertility, fire, and magic. This logo inspiration was driven by the goddess’s characteristics.
Source ~ Creattica
Worldwide Medical Products Logo
Worldwide Medical Products, Inc. tag line is “Our Future is Green”. The company believes that its recycling program will bring many benefits to the consumers and environment. This logo shows a simple design with a recycle mark and the world in the middle relating it to the environment friendly use of recycling technologies.
Green Rail – Eco Logo
This Green Rail Logo is designed for the train industry, highlighting the Eco friendly nature of rail transport.
Source: Logo Pond
One Leaf Landscape Studio – Eco Friendly Logo Design
One Leaf Landscape Studio is a landscape company. They are changing the world, one leaf at a time. The logo design concept for their landscape business, is brilliant and the color used, from brown to green go perfectly with the company’s nature of work.
Eco Café – Eco Food & Beverage Logo
This logo design bonds with the natural and organic ways this café follows. Both the green and brown colors are suitable with the design concept. Eco Café provides natural and organic food and drinks in a relaxed and friendly atmosphere in the heart of North London.
Alter Protasis – Eco-Friendly Logo for an Advertising Firm
Alter Protasis is an advertising firm based in Athens. They provide all types of media communication advertisements. The logo here is inspired from Apple’s logo but instead of the actual round shape of an apple, it has a square look representing media box.
Bloom Logo Design
Bloom is a web development company based in Germany. The company logo indicates their conscious efforts of supporting green environment system.
Bio Mondego Logo Design
Mondego is a river’s name in the third biggest Portuguese city of Coimbra, where the company is situated. The brand development premises were Nature / Healthy / Peace. The leaf merged into the B glyph drawn with very organic shapes gives this logo the mood the customer wanted.
Eco Larq Logo
Ecolarq takes its name from ‘Ecology’ and the ‘Lark’ family of birds. Leaf shaped wings in give the symbol a birds shape. This logo is available for sale @ Brand Stack
GEEG Logo Design
The logo name is self-descriptive and the engineering industrial unit and the mountain in the background are shown to depict the group’s size. Designed in different shades of green, the logo attaches its association with the environment. Green Energy Economics Group [GEEG] is based in the field of the economic analysis of energy, providing comprehensive expertise on energy efficiency strategies and renewable resource portfolios.
Gotham Greens – Eco-Green Logo
With a green stalk emerging from the roof of a building; it portrays an urban small farm setup in the city of New York. Gotham Greens is a new start up based in New York, which has received brilliant reception and success, to date. Bringing New Yorkers local, sustainable produce grown in the heart of NYC.
E-self-storage Logo Design
This Eco-logo design is a well-conceptualized logo. The storage box in the shape of leaves show it environmental friendly motive.
Here are some more green logos for you to enjoy from Logo Pond.
Did you like it? Leave me a comment.
Posted by: logodesignguru on: November 29, 2009
here is nothing, absolutely nothing, as satisfactory as a good cup of steaming hot coffee. Whether it is a mocha, latte, espresso or simple Americano, a coffee helps jump start our day and keep us in the work mode even when all you want to do is fall face first in the first bed you can find.
We are all familiar with the following coffee logo designs but let us see how the coffee we cherish, actually make its mark on us through these terrific coffee logo designs!
Caribou Coffee Company – Coffee Logo Design
The Caribou Coffee Company founders Kimberly and John Puckett chose this picture for its company logo design. The incessant movement represented by the caribou seemed to be a fitting name for a company that aimed to grow rapidly and provide quality coffee and its accompaniments to the people [it can also represent the jittery movement of all those coffee junkies like me out there!]. Caribou Coffee is today, the second largest in the United States after Starbucks.
Get Wired – Coffee Logo Designs
The logo designer Dan Sensecall designed this logo. The logo has a multi-colored wire coiled together in the shape of a cup. The logo is plain yet eye-catching. All those coffee junkies out there will identify with this logo. We need to get wired to survive!
Buzzin’ – Coffee Logo Design
You know the feeling you get when you wake up in the morning on a blistering cold winter’s day and then take your first sip of coffee. Well that is the feeling the above logo has been inspired from-a retro style, it is simply superb for coffee lovers, who love that ‘buzzin’ feeling!
Green Earth Coffee Company – Coffee Logo Design
Logo designer – Tyler Tate @ Green earth coffee
This logo is for a Costa Rica-based Green Earth Coffee Company. They specialize in organic, fair-trade, sustainable, bird-friendly and shade grown gourmet coffees. The brand tag line says ‘Green Earth Coffee – Organic, Sustainable, Eco-Friendly Coffee’. Sure we want our coffee jam, but if we can have it and do our part towards the environment, it would make life so much easier.
Delany’s Coffee House – Coffee Logo Design
Logo Designer Jeff Delany
This logo designed for Delany’s Coffee House, a Canadian local coffee house situated in West Vancouver, Canada. Chocolate brown and silver used for the logo, which uses the “D” as well as a coffee cup and creates a great logo that would tantalize anyone in the world to make their way towards the café.
The Coffee House – Coffee Logo Design
Anyone who has had to rush out of the house without their coffee knows that The Coffee House, is their home away from home. Yup, the home is where you get the best coffee and that is what this very significant logo symbolizes. You go Coffee House!
Brazile Coffee – Coffee Logo Design
This Brazile Coffee logo shows hand holding coffee beans indicating its connection with coffee production or coffee shop. The logo background has watermark background, hues of brown color used, with hand-drawn look, vector illustration. They may not have a café but they sure do get us going at home!
Langano Juice & Coffee – Coffee Logo Design
Using a clean abstract style, the designer presented a coffee cup and a juice with modern straight firm lines, for a very metropolitan logo. No one can resist the steaming, frothy look of a freshly brewed cup of coffee.
Presso – Coffee Logo Design
Logo designer – dreamerworx
This logo design for a coffee bar is very simple and clear, representing a cup of hot brewed coffee just waiting there for you on a cold winter day.
Kopi – Coffee Logo Design
Logo Designer – Bujang Keparat
‘Kopi’ is an Indonesian term for ‘Coffee’. The word ‘KOPI’ integrated with a coffee cup signifies its design in relation to coffee or café. Bujang designed this logo for a forthcoming coffee shop business she wants to start with her friends.
Vitale – Coffee Logo Design
This is one of my personal favorite logos. I love the clean look, its simplicity, and distinctiveness. Even though it is a single color logo, just observe how the logo is displaying its design concept. The flower bud signifies a coffee bean in its shell, giving it a unique floral look.
‘Vitale coffee’ situated in Sao Paulo, Brasil is one of the top coffee brands in the region. This ‘organic and gourmet coffee’ logo design was featured in LOGO LOUNGE book 4 too.
Café Cup – Coffee Logo Design
Logo designer – Deckoxdesigns
This logo created for a local cafe that serves hot coffee – was to attract teenagers to their café. It’s more than just a coffee place-it’s the place where you have to hang out!
Coffee Cup – Coffee Logo Design
The above logo designed for a coffee house called ‘Coffee CUP’, serves quality coffee to its customers. Note the logo of coffee cup is made of letters “CUP”. You can see logo details @ janzabransky.cz
This logo has been a favorite of many logo design lovers since posted. Almost all top graphic designers have featured this Coffee logo on their blog post/discussions.
Furthermore, Coffee Cup logo design has won Logo Of The Month for May 2009 from the Logo Of The Day site plus winner of logo of the month award for May 2009 from the Logo moose site.
Posted by: logodesignguru on: November 29, 2009
For businesses to set themselves apart, a Word mark logo may work through which a representation of the word becomes a symbol for the company.
No matter what type of business one is involved in, competitors keep springing up. As the level of competition increases, it becomes even harder to set business apart from its competitors. There are numerous business strategies; one can adopt to make the company standout from its rivals. One of the best tactics is to promote a business through creative advertising and appropriate business campaigns. The word mark logo is the best way to promote the business and make your company memorable in the minds of the target audience.
Advertising certainly cost a lot for a new business entrant, when faced with many recognized competitors.
Usually with Word mark logos, slight changes are made to fonts making them unique and outstanding in addition to presenting what a business does.
Posted by: logodesignguru on: November 19, 2009
With such a wide variety of logo designs available in the field, logo designers have to be more than just innovative; they have to create revolutionary looks that will blow away their clients.
Brand mark logos are described as logos that have the name of the company or the logo within their design-which then becomes the actual face and name of the company e.g. Google.

A brand mark logo is created by taking the concept of the business and making it come alive through the name alone. The best brand mark logos are the ones that have been marketed and have now become a standalone sight. These include, Google, MSN, MSNBC, Yahoo etc. The logo itself may not seem complex or even groundbreaking in terms of design yet, through the marketing techniques and their very simplicity, the logos have become a powerful brand.

MSN has made a very big name for itself and everyone who is internet savvy uses this website or its relevant soft wares.

MSNBC is business news giants across the globe. People may not know what the acronym stands for but they sure do recognize what the logo provides as a business service. The peacock feathers and the words come together to form a brand mark logo which is known across the world.

Yahoo is age friendly. This logo has made it to the top without even stopping in the middle. The audience remembers this logo because of the creativity of the entire brand mark, its professional and yet the font choice makes it fun, providing, and ageless feels to the mark.

Another big name in its particular industry is the “Ask Jeeves” logo. Very few people can say they have not come across the logo online – it is self-explanatory.

Wikipedia has become one of the best encyclopedias on the internet and its logo is creative and global in approach-as is the website itself.
AOL is another fine example of a brand mark logo. Though not as popular as Google or Yahoo or as contemporary, its simplicity makes it something that can appeal to a wide array of audience.
Two of the top leading companies in sound systems, Pioneer and Kenwood have followed the same trend of making a logo that uses the company name with elegance and sophistication.
Using a brand mark logo and then changing the dimensions, a bit has made the Dell logo stand out as well.
Brand Mark logo designing can be a tough. For the designers have to use the company mission and create a universal appeal that does not ‘turn off’ the target market.
Leave your precious comments if you have enjoyed this post of mine. See ya soon with yet another super logo design post
Posted by: logodesignguru on: November 18, 2009
At times, many companies choose characters or mascots for their company brand logos to help the corporate brandidentity. Many companies have come forward with such logo designs where they make a character say it all for the logo.
Logo designers find it a bit difficult at times to select the right character for the logo, because of the market value of the company and the target set by their clients.
How to generate character logo design ideas:
1. The first step is identifying the company’s mission and target market. The font styles and the caricatures have to be representative of the industry the client is in and the target audience their clientele will be.
2. Next, decipher what will work well, an animal or a human. Kids do well with animals; adults may go for caricatures of humans.
3. Then narrow the color range. The more the colors the more the confusion so choose one or two color families at the most. The focus has to be the character.
4. Once you have an approximation of the family of colors, the necessary fonts, and the type of characters- start the drafts.
5. You may want to dabble in both animal and human caricatures to give the client a better sense of direction.
I have collected some of character or cartoon logos that will help you understand how character logos are used.
If you have enjoyed this post do drop in your comments.
Posted by: logodesignguru on: November 12, 2009
Business world is one of the most aggressive fields in the world. To attain the top position in this arena one needs rigid corporate brand identity. On route to do successful business you need to focus on building, your company’s corporate image and brand identity that will make you stand out from your contenders and thus, compel your customers to buy your brand products.
The success of your business lies in how intelligently your build your corporate brand image and promote them. The whole process is conceptual and not as hard as it appears.
Branding – the starting point!
The initial step is set up your brand name that comprises of logo designs, elegant business cards, and sophisticated brochures designs (leaflets, flyers, promotional material, direct mails, and advertising materials). The principal element for building your corporate brand identity is your company’s brochures and business cards to grasp the attention of your customers. All the company’s corporate identity branding materials should contain your company logo on it to enhance your credibility.
Designing Your Corporate Logo
A company logo holds strong image identity and is the most vital structure for your overall corporate identity. A good logo designed by a professional logo designer can help you succeed in business as an amateurish logo can harm it. A good corporate logo should have the right selection of design, color; fonts should communicate your company brand image to its customers.
Keep in mind that you are contending for the top spot in the minds of clients. If you take hold of that, it can do wonders for your company.
Let us take a glance at how these top brand names accomplished and uphold their lead positions as the best brands worldwide. I present you the 10 corporate companies who won Best Global brand awards this year.
The lists for the “Best Global Brands 2009” are as follows and let us go through their winning brand campaign strategies:
1- Coca Cola
2- IBM
3- Microsoft
4- GE
5- Nokia
6- McDonald’s
7- Google
8- Toyota
9- Intel
10- Disney
Coca Cola Logo

Rank – 1
Category – Beverages
Country – USA
Brand Campaign – “Our Happiness”
IBM Logo

Rank – 2
Category – Computer Services
Country – USA
Brand Campaign – Innovative technology preface and advertising on e-channel. IBM received the most U.S. patents for sixteen years consecutively, investing a lot in innovation as it continues its evolution from a hardware provider to a software and services solutions brand. IBM is the market leader, with expanded presence in more than 170 countries and approximately sixty-five percent of revenue generated outside of the U.S.
Microsoft Logo

Rank – 3
Category – Computer Software
Country – USA
Brand Campaign – AUS $300 million ad campaign starring Jerry Seinfeld and Bill Gates could not add to its brand value. This year has marked first annual decline in Microsoft’s public history, even though a game console division that continues to be profitable.
General Electronics Logo

Rank – 4
Category – Diversified
Country – USA
Brand Campaign – Technology innovation and business expansion
Nokia Logo

Rank – 5
Category – Consumer Electronics
Country – Finland
Brand Campaign – In 2009, Nokia introduced dynamic smart phone innovation like Apple’s iPhone and Rim’s Black Berry.
McDonald’s Logo

Rank – 6
Category – Restaurants
Country – USA
Brand Campaign – “I’m Lovin’ It” campaign, it did well this year and now serves six million customers each day and increasing, which is due to its low prices and abundant branches all over the world.
Google Logo

Rank – 7
Category – Internet Services
Country – USA
Brand Campaign – Google’s continuous diversification and innovation in its products. The basic business idea is low price and high functionality with added transparency.
Toyota Logo

Rank – 8
Category – Automotive
Country – Japan
Brand Campaign – Toyota went through losses last year, which was seen for the first time in its 70 years history. It continues to expand its long-standing value, but keeping in view of the current world economic downfall, it has affected this industry as well.
Intel Logo

Rank – 9
Category – Computer Hardware
Country – USA
Brand Campaign – Mobile computing – launch of Intel’s Net-books also called mini notebooks or sub notebooks are a clutch sized, light weight and inexpensive laptop computers, suited for accessing and general computing web-based applications. Even in this worst time of recession period Intel seems to be doing great business in its computer hardware industry and tends to remain Pioneer.
Disney Logo

Rank – 10
Category – Media
Country – USA
Brand Campaign – Disney could not resist the global recessionary downfall. The company continues to sway its brand in innovative online and offline with its new formats. This includes video games, new resorts, and interactive websites such as its user-generated-content initiative “U Rock”. Disney’s ability to create appealing promotions has kept the flow of visitors stable from last year, in spite of tighter wallets intimidating turnout at theme parks.
No one can deny the significance of building corporate branding identity is for doing successful business.
Let me know; how useful did you find my information.
Best Global Brand information source: Interbrand
Posted by: logodesignguru on: April 8, 2009
A logo design should:
Identify - your business, product, or service.
Communicate –provide information about your product value and quality
Distinguish – it from the mass of other similar companies.
Add value – A logo should add value by sourcing you to offer a quality service in order to uphold your company’s status.
Symbolize – representing potential as valuable assets. Take for example can people identify by your logo design that your product or service is of high standards.
To see our recent logo designs click here
To see state wise logo design click here
To order your logo click here
Posted by: logodesignguru on: July 13, 2009
Before you even start your business, you sit down and think about the company’s business cards, something unique, something out of the box, something which would make you stand out from the rest.
There are a few steps which you need to keep in mind when designing your business cards, which I’ll keep explaining on the way as we look at the top 5, designed self promotion cards.
Simplicity is beauty – When making a Business Card, people get carried away with designs at times, overdoing the information side and then adding a difficult to read font may lead the reader to ignore the text and just use the number on it, hence, all your effort gone to waste.
Placement of Everything – It becomes a dilemma at times when your logo is shining out but the text is not readable, or vice verse’, that’s when it gets confusing, and you start using different ways to keep them both equally powerful so nothing goes to waste. That would be the right time to consult a designer to finish off the issue with ease.

Everything that Glitters is Gold – Using the right color for your business card helps it stand out from the rest in the stack. Don’t be afraid to try out different colors for the cards background or text even. Keep yourself in your customers/clients shoes and think, if they have 10 cards of the same industry and your card shines more, they could just pick it up and you get business!

Testing 1, 2, 3 – There’s no harm in getting your business card printed a few times, as the changes take place the business card takes shape, but, we tend to go for money saving so we don’t print test cards out which later tells us that our cards Design wasn’t as good in practicality as it was on the screen.
Size does matter – If your card’s size is just right, and fits into the business card category in your area of expertise perfectly, then it’s just the right size. And if your size is just a bit out of the ordinary, then you have more chance to be noticed, and when you’re noticed and have all the ingredients in your business card, you are minting business in easier ways imagined!
Posted by: logodesignguru on: July 17, 2009
The first thing which a company portrays is the official logo. When a logo is being designed, many things are kept in mind; it includes the company’s profile, target market, brands, type etc. And the very first thing which the logo designing team does, is, Logo Brainstorming. 
Company Profile
The company’s profile is the first thing which the designers look at, what is the category, how is the infrastructure, what level in the positioning in the market has the company achieved?
Target Market
If the company you are designing the logo for, is specializing in children items, then the brand and types would be lively, colorful with cartoons being a big part of them, you will need to be keeping the brand in mind all the time while designing a logo.
Brand(s)
You look at the company’s brand category and then take out a centralized idea, which helps in creating a logo which would suite all the brands together and not be slanted towards just one.
Sample Logo
Always remember to keep the company in the loop for good feedback, send them samples, make changes as they require, this way you will always be in tune with them and would be making your client feel prioritized. Because Client is always first!
I hope these few steps help you to begin your logo designing carrier, you can always learn more with experience combined with a little thinking power!
Posted by: logodesignguru on: July 27, 2009
I was going through some funny logos on the internet, just wanted to see how many different designers are coming up with different concepts and all, and I thought I should let my readers know about it as well, because humor is something everyone belonging to every age group can relate to.
Humor doesn’t come to the designers easy, it takes a lot of concentration and light headed thinking to make something which the audience will look at and enjoy. Some Designers like to take the task up and make original logos look funny, just by adding some minor changes, which I found on the internet and am posting here to share with you guys

As you can see in the examples posted above, a little lively approach to logo designing can make it interesting enough for the audience to like it. There are some legal procedures to them as well, but if it’s just for fun and not for monitory benefits then there shouldn’t be any problem in exploring your funny bone!
I would like you guys to comment and tell me what you guys think about this concept.
Posted by: logodesignguru on: October 13, 2009
These sorts of competitions just show how the market is changing and how young the designers these days are!
Do not underestimate the youth!
Here are the winners’ and the finalists’ logos:
National Winner – the winning logo displayed on May 21, 2009 on Google’s Homepage


Finalist Miriam Elizabeth Lowery, from Austin Peay Elementary, Covington, TN submitted her work in Grades K-3 category for the doodle competition titled “Friendship Around the World”. Quoting her on her design work, she said, “My wish for the world is that everyone would get along and treat one another in a nice and loving way. We could all be friends!”
The following design made it to the finals, category Grades 7-9 by a 13-year-old Blakely Linz, a student at from Indian Hill Middle School, Cincinnati.

“Stop to Smell the Flowers”
Blakely Linz says, “What I wish for the world is that people would slow down to see all the beauties of life of the earth around us. So many people rush on with their lives never stopping to say hello to a ladybug who’s watching the world spin by.”

Finalist – Grades 10-12
Emerald Lu, a 10th Grade student from Covington Latin School, Covington, KY, designed the above logo named “From the Ashes”. According to Lu, “The world will be reborn in peace, harmony, and prosperity. Phoenix is reborn from ashes; blossoms and lotus symbolize peace. Earth is a prosperous place like an apple. Kois symbolize harmony. Wheat signifies celebration as a flourishing crop. The clock represents time for the world to change. The butterfly carries it on its journey.”
These design inspirations by young teen and tween designers, go to show that the market is changing. Where in the past age meant experience, today, our society is no longer ruled by rules; rather we have the capability to change as a community, the world over the hope and inspirations of these logo designers is living proof of this.
Posted by: logodesignguru on: October 21, 2009
Automotive logos speak to people around the world. They have creativity, vitality and a feel to them that suggests life and movement.
When designing automotive logo, three factors are extremely vital for the designer to keep in mind, it should relate to the industry or product, the logo design must be innovative and meet the latest design trends, while following high quality and standards.


The factors stated below are the most important ones to consider while designing automotive logos:
The basic techniques designers follow is to make your automotive logo designs look sportier is to correlate it with auto parts. The designers usually use basic automobile parts such as wheels, handles, steering, etc., in designing automobile logos. You will also find a large of number of automotive logo designs having images of cars, trucks, and bikes used very creatively.
Colors:
The colors automotive logo designers use, are fiery and bold like orange, red, and black. Contrasting colors that show up against any background are preferred. The colors are meant represent and create an image of flame, fire flare and ignition.
Fonts:
The fonts used in designing automotive logos are generally bold and big. Bold and big supposedly symbolize volume; you can say something akin to ATTENTION GETTER!
While some brands will go in for the classic look with just a brand name but for those who want to grab the attention of the niche market where automobile lovers go, the bolder the better is the mantra!


Do let me know what you feel concerning logo design guru’s automotive logo designs shared with you here.
Posted by: logodesignguru on: October 21, 2009

Just like fashion trends, logo design trends keep changing every year. Logo designs are for a business, what fashion design is for the society. A logo is not just a design it is a trademark, a brand name that helps identity any corporate business.
Each Typography logo design should stand out and appear exceptional. Moreover, to design such logos, one needs to follow certain graphic designing rules to create a unique out of the league, logos. The combination of selecting the right size, type of fonts and colors plays a big role in the effectiveness of the logo design once it is marketed.
Below you will see a display case that proves how much impact, a single word or two, can have on its viewers. By selecting the right kind of icons, the correct color contrast, positive spacing and tones, one can create a logo that is not only unforgettable but actually a cultural statement for years and generations to come!
Enjoy exploring and get inspired!
































You must have enjoyed this visual treat. Liked it! appreciate it!
Posted by: logodesignguru on: October 25, 2009
I found these Lego logos made by Sean Kenney, incredible and wanted to share his wonderful work with you all. Hope you will enjoy them. Logos and identity branding can be challenging, these innovative, creative logos speaks for themselves.

Logo Tribute to 080808 China
Some facts about this Lego logo design: it consists of 8000 pieces, it was completed on 08.08.08 for the 2008 China Olympic Games. As Sean quoted, ‘I wanted to celebrate this momentous occasion in sculpture.” What a better way than just make a mark in history with a LEGO logo on this historical event.

LPL Financial Services Lego Logo
This LPL project was made for LPL Financial Services who wanted their company’s logo created out of LEGO, for an event they were hosting in August 2004. The Lego logo had 32,000 pieces, measured 24 cubic feet, and was completed in record time. Only one month!

Good Morning America Lego Logo
The above Lego version of the shiny gold Good Morning America logo was set-up using more than 11,500 Lego pieces. This was a five feet wide sculpture set up at ABC Studios for a live broadcast on 17 February 2008.

Google and LEGO have a fun and special history. Google’s founders, Larry Page and Sergey Brin, are both passionate lovers of LEGO, as are many of the company’s employees.
These two Lego Logos were designed and installed at Google office buildings, one in New York office and the other in the lobby of their new office building in Copenhagen, Denmark. 15,000 logo elements were used for this 40″ x 15″ x 4″ Google’s Lego Logo.

NY1 Lego Logo
A local New York Television News station NY1 had the above logo made with two hundred pieces, 10 by 10 inches LEGO Logo created for them this year.

Borders Lego Logo
This Borders Logo measures 15 x 5 inches, made with 150 LEGO pieces, completed this May and presented to Borders employees as corporate gifts.

Barnes & Noble Lego Logo
This logo was made with 200 Lego pieces and measuring 15″ x 5″, was presented to B&N employees as corporate gifts

Axia Audio Lego Logo
This small sphere-based logo, created for the president of Axia Audio was done with 225 pieces.
Sean Kenney is one of the world’s nine Lego Certified Professionals, who works with Lego. His work comprises of logos specially created for different top corporate companies, artwork, models, and sculptures, which have been displayed at various public places. Lego’s are fascinating for both children and adults and that is why such inventive uses in the creation of a logo design are necessary.
I think you all must have truely enjoyed this post as much as i did!
I would love to hear from you.
Posted by: logodesignguru on: November 9, 2009
Color is unquestionably the most dominant non-verbal form of communication in logo designing. Our brains are prepared to respond to colors. It conveys meaning and message in a logo design instantly. The subconscious messages we get from color contours our thoughts. Our basic survival depends on color identification.
Take for instance, we stop our cars for red lights and we resume driving when the light goes back to green, the bottom line is that color is a very essential part of our every day lives. It is significant for designers to use color suitably and recognize the meaning behind the colors they select.
Let us see in detail what is the meaning of colors used frequently in logo designs.
RED
Red stands for alertness, action, exploration, adventure, aggressive, blood, danger, drive, energy, excitement, love, passion, strength, and vitality. Red is a passionate color. It can indicate contradictory sentiments from blood and warfare to love and passion. It is used in logo design to grasp the spectator’s attention and is known to raise one’s blood pressure. Red Bull gets a double dose of red in its logo and is a great color choice for a logo that represents an energy drink company especially for users between the age of 18 to 39-year-old young males and females. The company markets the drink as, “Red Bull vitalizes body and mind” and “Red Bull gives you WIIINGS!” These two slogans clearly emphasizes on why RED color selected for the logo design for the brand.

Red Bull- Energy drinks logo design
PINK
Pink indicates approval, appreciation, fragile, femininity, floral, tender, girly, gratitude, innocence, romantic, soft, and serenity. Pink is a feminine color that conjures up feelings of innocence and delicateness. It is a softer version of red that can swirl up visions of little girls, bubble-gum and cotton candy. The color pink is also widely associated with breast cancer awareness. It is commonly used in logos to add a feminine flare to the design. Barbie has always been a favorite of every little girl worldwide. Pink has always been a very prominent color in Mattel’s Barbie logo and supporting branding material. It is the right color for toy manufactured especially for little girls. The typeface/ typography font in the logo compliments the color choice and helps to reinforce the brand’s position.

Barbie typeface / typography logo design
ORANGE
The color Orange represents affordability, inspiration, fun, cheerful, lighthearted, vivacious, and youthful. Orange is made of red and yellow and can signify attributes from both colors. Orange is less intense than red but still packs a lot of punch. It is more playful and youthful than red. It is generally found in logos designed to portray playfulness or stimulate emotions and even appetites.
Orange is an ideal color selection for Nickelodeon logo whose target audience is children. Orange is fun, lighthearted, and youthful which reflects the TV channel’s programming. The design of the Nickelodeon logo supports the youthful theme with the paint splashed background and playful typography.
Nickelodeon’s Orange logo
YELLOW
Yellow portrays vigilance, cheerfulness, weakness, inquisitiveness, happiness, ecstasy, mischievous and warmth. The color Yellow, much like red, can have contradictory messages. It can represent sunshine and happiness or caution and cowardice. Yellow is bright and highly visible which is why it can often be found on caution and other road signs. Yellow is used in logo design to grab attention, create happiness and warmth.
We all know the successful McDonald’s fast food chain and their slogan “I’m Lovin’ It”.
They have used analogous color on the logo. McDonald’s main idea behind using yellow the brand is the focus is on children, liveliness, and pleasure. The red works well as an accent color and has been know to raise ones blood pressure and stir up appetite. Many other foods restaurants have followed this color combination after McDonalds.

McDonald’s Yellow logo
GREEN
Green represents life, freshness, health, environment, nature, healing, serenity, and rejuvenation. It is a restful and soothing color but can also represent envy and naïveté. You can often find it used in companies that want to portray themselves as eco-friendly. Green is appropriate logo color choice for a TV channel whose programming focuses solely on nature and animals. There is a significant amount of controversy surrounding this logo. I think we can agree that the various tones of green are right on for this channel. The color conjures up imagery of jungles, grasses, and nature in general.
Animal Planet eco-friendly logo design
BLUE
Blue represents calmness, confident, loyal, success, power, and can stir up images of influence, success, and security. It is perhaps the most popular color in logo design and in corporate companies, government, health, and fortune 500 company logos. The blue in the IBM logo design represents company’s reputation of being non-threatening yet firm and established. In the new redesigned IBM logo, the solid plain alphabet fonts were replaced with eight parallel bars to represent “speed and dynamism” . While the logo typically is not used in its original blue today, it is still a very prominent color in the IBM brand.
IBM logo design
PURPLE
Purple means royalty, mystery, spirituality, justice, and sophistication. Purple has both warm and cool properties with its combination of red and blue color and is found in many education related and luxury product logos. The Hallmark Company uses the slogan “When you care enough to send the very best.” The use of the color purple in the logo supports the marketing message of the company. It implies royalty, expense, and sophistication that reinforced by the crown icon that linger over the typeface.
Hallmark Purple logo design
BLACK
Black is technically can be termed as absence of all color. It shows power, conjures authority, boldness, elegance, secrecy, and tradition. Black can be found in many logos for its boldness, simplicity, and sophistication. The James Bond 007 logo is solid black. The color choice for the classic spy movie’s logo works well. The color represents the authority, mystery, and sophistication that are associated with 007 movies. The gun has been so well incorporated in the logo design that even someone who does not know James Bond, can guess the type of movie it is. This logo is so simple, yet influential.

James Bond 007 logo design
GREY
Grey, is a shade somewhere amid black and white. It is also known as neutral and cool. Grey shows authority, corporate mentality, dullness, humility, practicality, respect, and somberness. Grey is frequently used in logo designs because it is neutral and works well with most other colors. The logo for the luxury brand Swarovski, maker of lead crystal glass, is grey. The grey represents the use of “lead” in their company product and exhibiting its pioneer position, respect, and authority that come from the history of the company that has been around for over one hundred years.

Swarovski Crystal logo design
WHITE
White is the universal color of peace and purity. It is found in logos as reversed text or negative space. White gives you an idea about of cleanliness, innocence, peace, purity, refined, sterile, simplicity, and truthfulness. This Vonde logo in White and Grey background represents the purity, innocence, and simplicity.

White logo design
These are the most basic colors found in many famous logo designs. The custom logo designer has to carefully brainstorm, generate, and create logos around the company product it will represent. Just remember, using color in the logos consists of culturally created ties that can change over time and location. It is by no means a precise science and still principally based on subjective facts.
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Posted by: logodesignguru on: November 24, 2009
Illustrative logo designs are generally more multifaceted and comprehensive than graphic logos, icon design, or typographic logotypes. This logotype represents a pictographic characteristic of a symbol, signs, mark, or image of the business of the company. The most vital aspect of designing an illustrative logo is the initial logo concept of the business or company it represents, its name, character or mascot, etc. The design idea begins with choosing the symbol, the fonts that complement the symbol and then the elegant blending or combination of both. While designing an illustrative logo, one should keep in that the image should be distinctive and effective for the business. However, the image and the font should be capable of being identified independently of each other as well.
Creating an effective illustrative logo is not just making a ‘sweet picture’, smacking on some font work and hope for the best. It requires tens of preliminary sketches, more designer time and any major modification generally involves starting from scratch. Each project requires the selection and approval from initial sketches prior to digital representation, addition of text and color essentials.
Illustrative logo by Logo Design New Zealand Company
Illustrative logo by Logo Web Design
Look at some of our own custom made illustrative logo designs
An illustrative logo involves more manual work than any other logo design, which is why when we look at an illustrative logo, as displayed above we see more detail than a small icon, would show. The best illustrative logos will not be a mock of clip arts rather, they will be unique designs that capture and captivate the eye. Look at each logo displayed above which you feel stands out.
Illustrative Logo Design – Pros and Cons
Illustrative Logo Pros
Illustrative Logo Cons
Hey !!! Wish you all a very happy Thanks Giving Holiday!! Enjoy the weekend with your loved ones…
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